Our work doesn’t just make an impact - it gets results. It’s always been this way, ever since we started handing out “Don’t Panic Packs” on the streets and becoming viral YouTube sensations with our satirical stunts. We were founded in protest and made famous by earned media, which is exactly why we only create work people share and write about.
As a certified B Corp, our work always aims to provide a social or environmental benefit to our clients, their consumers and the wider world. We make work that has a real-world impact - it entertains, engages and, if needs be, enrages - but is never bold just for the sake of it, creating genuine change and always driving a brand response. Our smart strategies and brave creative ideas help us reframe every narrative with a bold new take, getting mouths moving, fingers tapping, and turning eyes into actions every time.
By Don't Panic
Shelter’s Christmas appeal is hugely important as it can create about 80% of the year’s donations. Historically, Shelter had taken a traditional approach that failed to create distinction and damaged brand recognition. We revolutionised their appeal using Brand Response.
By Don't Panic
WaterAid wanted to find new ways to engage the public in the global water crisis and to drive consideration for the charity and its work.
By Don't Panic
The International Olympic Committee and the The United Nations High Commissioner for Refugees, wanted to increase awareness for the Refugee Olympic and Paralympic teams ahead of the Tokyo Olympics.
By Don't Panic
giffgaff needed a big idea to help combat loneliness, reinforcing their positioning as a community-driven service and laddering up to their social impact goals.
By Don't Panic
We re-imagined The Wind In The Willows in 2019. The product was a far cry from the nostalgic, pastoral haven of Kenneth Grahames original tale, revealing the damage we've done to British wildlife.
By Don't Panic
Marking the third anniversary of the Syrian Civil War, our Most Shocking Second A Day video campaign is a reminder that just because the horror isn't happening here at home, doesn't mean it isn't happening. Inspired by stories of real child refugees fleeing war and persecution.
By Don't Panic
Marketing directors and media agencies had begun to take YouTube for granted, so we found a way to showcase the multifaceted utility and benefits of the platform in a way that was entertaining in itself.
By Don't Panic
We broke up a toxic £65m partnership between Shell and Lego with a groundbreaking campaign. We made an animated campaign video which used LEGO's toys to show an idyllic arctic scene flooded by an oil spill.
By Don't Panic
We brought The Jungle Book to the streets to raise awareness about deforestation. The campaign funnelled funds to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species such as our closest primates, Orangutans.
By Don't Panic
Apparently not everyone likes Christmas, but that's okay. We showed that Netflix has a platform for everyone during the festive season, for Scrooges and merrymakers alike.
By Don't Panic
Prompting a little excitement in the routine of business travel, we created the world of Work Tripping. Observing the social habits of the work tripper, we established a new strategic positioning, brand, and social campaign to speak the language of INNSIDE Hotel's customers.
By Don't Panic
We brought a well-known action hero to the small screen with a high impact Europe-wide campaign. We developed an interactive OOH campaign that personally challenged the public to see if they could join the CIA, asking them “How Jack Ryan are you?”
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