Our work doesn’t just make an impact - it gets results. It’s always been this way, ever since we started handing out “Don’t Panic Packs” on the streets and becoming viral YouTube sensations with our satirical stunts. We were founded in protest and made famous by earned media, which is exactly why we only create work people share and write about.
As a certified B Corp, our work always aims to provide a social or environmental benefit to our clients, their consumers and the wider world. We make work that has a real-world impact - it entertains, engages and, if needs be, enrages - but is never bold just for the sake of it, creating genuine change and always driving a brand response. Our smart strategies and brave creative ideas help us reframe every narrative with a bold new take, getting mouths moving, fingers tapping, and turning eyes into actions every time.
By Don't Panic
We broke up a toxic £65m partnership between Shell and Lego with a groundbreaking campaign. We made an animated campaign video which used LEGO's toys to show an idyllic arctic scene flooded by an oil spill.
By Don't Panic
We brought The Jungle Book to the streets to raise awareness about deforestation. The campaign funnelled funds to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species such as our closest primates, Orangutans.
By Don't Panic
Apparently not everyone likes Christmas, but that's okay. We showed that Netflix has a platform for everyone during the festive season, for Scrooges and merrymakers alike.
By Don't Panic
We re-imagined The Wind In The Willows in 2019. The product was a far cry from the nostalgic, pastoral haven of Kenneth Grahames original tale, revealing the damage we've done to British wildlife.
By Don't Panic
Prompting a little excitement in the routine of business travel, we created the world of Work Tripping. Observing the social habits of the work tripper, we established a new strategic positioning, brand, and social campaign to speak the language of INNSIDE Hotel's customers.
By Don't Panic
Marking the third anniversary of the Syrian Civil War, our Most Shocking Second A Day video campaign is a reminder that just because the horror isn't happening here at home, doesn't mean it isn't happening. Inspired by stories of real child refugees fleeing war and persecution.
By Don't Panic
We covered the streets of London with Boris Johnson’s face with some handy instructions: ‘simply stick your gum and go’. Our #stickittotheman stunt is an opportunity for people to have fun while demonstrating their grievance to the appointment of this non-elected Prime Minister.
By Don't Panic
Marketing directors and media agencies had begun to take YouTube for granted, so we found a way to showcase the multifaceted utility and benefits of the platform in a way that was entertaining in itself.
By Don't Panic
Companies dodge approximately £78bn in tax in poor countries annually. We collaborated with Oxfam to create 'The heist no one is talking about', a hard-hitting film illustrating the human cost of tax avoidance on the world’s poorest.
By Don't Panic
We created a compelling brand strategy for Manhattan Loft Gardens, a striking skyscraper housing a hotel, loft and restaurant in Stratford. We developed individual identities for each element, each of which was unique but also felt part of a wider brand family.
By Don't Panic
SOMNAI was a “lucid dreaming” experience located in central London. We created an ominous and in-world campaign to tease the public without ruining the experience, leaving them wanting more, and enabling a new company to stand out in a crowded marketplace.
By Don't Panic
We brought a well-known action hero to the small screen with a high impact Europe-wide campaign. We developed an interactive OOH campaign that personally challenged the public to see if they could join the CIA, asking them “How Jack Ryan are you?”
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