INNSIDE Hotels
The Challenge
Appeal to business travellers who want to achieve more than just business.
The Insight
Business Travellers want to switch off without entirely disconnecting.
The Solution
Develop a unique trend on based on the 'Bleisure trend': Work Tripping. Allow guests to move seamlessly from work, to leisure, to wellness, and back again!
Leisure at heart, business in mind.
Gabriel Escarrer , Vice Chairmen and CEO
The Outcome
We established a new strategic positioning, brand, and social campaign to speak the language of INNSIDE Hotel's customers. The modern business traveller wants more than just facilities and functionality. So, we tapped into emerging bleisure trends to be at the forefront of experience, placing experience over commodity.
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INNSIDE Hotels
Prompting a little excitement in the routine of business travel, we created the world of Work Tripping. Observing the social habits of the work tripper, we established a new strategic positioning, brand, and social campaign to speak the language of INNSIDE Hotel's customers.
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