Concrete Jungle
What's happening to the Indonesian Jungle is no storybook tale. Will you help?
Brian Blessed, OBE, Actor
The Challenge
Increase donations to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species.
The Insight
Whilst the act of deforestation is more widely discussed, people don't often always consider the long-term impact on wildlife.
The Outcome
Ensure relatability by using well-loved and familiar characters to tell our story for us, showing King Louie, Baloo and other Jungle Book favourites as homeless in the world's biggest cities.
- £320k+
- Raised for SOS Fund
- 650k+
- Video Views
- 45%
- Engagement Rate
BEST FUNDRAISING CAMPAIGN AT CAMPAIGN FOR GOOD AWARDS
An award-winning, life-changing campaign
Our campaign for the Sumatran Orangutan Society has won the Best Fundraising Campaign Award at this year’s Campaign For Good Awards!
The film helped the Sumatran Orangutan Society raise the full £870,000 needed for its ‘Rainforest Home Appeal', with donations coming in from 46 different countries! The campaign also convinced high net worth individuals to finally sign on the dotted line.
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Concrete Jungle
We brought The Jungle Book to the streets to raise awareness about deforestation. The campaign funnelled funds to the Rainforest Home Appeal; a fund to buy back and restore a palm oil plantation and create a haven for endangered species such as our closest primates, Orangutans.
