Most Shocking Second A Day
The Context
Save the Children were struggling to elevate the refugee crisis in the UK’s consciousness, with public perception and media coverage stemmed in apathy rather than sympathy.
But with an ocean between us, the crisis could be easily ignored and difficult to relate to. So we needed to find a way to bring the Syrian crisis to the streets of the UK.
The Idea
Inspired by the popular 1 Second Everyday app, we created two films: ‘The Most Shocking Second a Day’ and ‘Still The Most Shocking Second a Day’ two years apart. Both tell a story typical of the horrendous Syrian conflict, but set in a war-torn UK.
Together, they take the viewer on the long and arduous journey of a British girl fleeing her home and searching for safety, as everything she knows is destroyed.
A new commercial from Save the Children aims to remind people that the violence happening in Syria is very real.”
TIME, Magazine
Year Two
- 100 million
- Views
- 150+
- Media Hits The Times, The Guardian, Metro, The Independent, & Sky News
- 93%
- Increase in cash donations
Share
Most Shocking Second A Day
Marking the third anniversary of the Syrian Civil War, our Most Shocking Second A Day video campaign is a reminder that just because the horror isn't happening here at home, doesn't mean it isn't happening. Inspired by stories of real child refugees fleeing war and persecution.
