Most Shocking Second A Day
The Challenge
Shift public perception from apathy and hostility, to sympathy and understanding.
The Insight
With an ocean with British soil and the Syrian crisis, it could be easily ignored and difficult for the UK public to relate to.
The Solution
Use the popular and relevant second-a-day format to engage parents and bring the refugee crisis home in a painfully familiar setting. The campaign struck an international chord and became the most successful charity film of all time.
- 150 million
- Video views, and rising
- 2.5 million
- Shares
- 93%
- uplift in fundraising during the campaign
A new commercial from Save the Children aims to remind people that the violence happening in Syria is very real.”
TIME, Magazine
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Most Shocking Second A Day
Marking the third anniversary of the Syrian Civil War, our Most Shocking Second A Day video campaign is a reminder that just because the horror isn't happening here at home, doesn't mean it isn't happening. Inspired by stories of real child refugees fleeing war and persecution.
