Jack Ryan
The Challenge
Bring a well-known action hero to the small screen with a high impact Europe-wide campaign.
The Insight
People need to feel personally engaged with the story to cut through the competition and gain attention.
The Solution
Develop an interactive OOH campaign that personally challenges the public to see if they have what it takes to join the CIA, asking them: "How Jack Ryan are you?"
- OOH placements
- International placements, across France, UK, Italy and Spain
- Cover Wraps
- In the Evening Standard, and the Metro
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Jack Ryan
We brought a well-known action hero to the small screen with a high impact Europe-wide campaign. We developed an interactive OOH campaign that personally challenged the public to see if they could join the CIA, asking them “How Jack Ryan are you?”
