Industry Insights 2024 Vol. 2
By Creativebrief
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
By Creativebrief
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
Our latest creative work, Voting is Hot AF, is built on the insight that voting officially makes you hotter - with 40% of 18-24 year olds fi…
Read MoreWe noticed Arsenal's new away kit looked very similar to the iconic LYNX Africa can. So we gave our fans what they wanted - a Lynx Africa aw…
Read MoreOur newest campaign with Migration Museum highlights the contributions to the England squad by players from migrant backgrounds. Yet, despit…
Read MoreThe new campaign from TBWA\London gives McVitie’s the final word on the cake vs. biscuit debate
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Different markets have different taste preferences, but the joy of unwrapping a Cornetto is universal. Cornetto has made this ritual the sta…
Read MoreThe out of home campaign encourages Londoners to sprint start their fitness journey
By BBH London
The campaign ran OOH nationally and across social channels. The line BK used across socials is: "The clue was in the name all along".
Read MoreAs the summer of sport heats up the rice brand is continuing to lean on its partnership with footballer Declan Rice
Lurpak is smashing expectations of vegan food options with an ad promoting its plant-based version. “Crush expectations” by Wieden & Kenned…
Read MoreAuthentic, at times messy communications is striking a chord with consumers tired of perfection
Back to back meetings, corporate jargon and shabby offices are all in the firing line in an energetic out of home campaign from the flexible workspace brand
Oh My OGGS! Our new digital campaign for OGGS, the cruelty-free vegan baked goods brand, shows that their products taste so good you won't b…
Read MoreSmith+Nephew, a global pioneer in advanced wound care, has been revolutionising the industry for over 30 years with their technologically ad…
Read MoreBy BBH London
Tesco literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fr…
Read MoreBy Mr.President
Inspired by the packaging, our out-of-home, TV and digital cross-European campaign features a kaleidoscopic of fruit & nuts flying off the s…
Read MoreResearch shows that just 20 minutes in nature per day can significantly improve mental wellbeing, so in a new campaign WWF encourages the Br…
Read MoreThe campaign follows a chef cooking in a professional kitchen, as they test a new recipe. It ends with the message that Belazu can be found …
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