Less is (still) more

Opinion

Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

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New work

Rightmove

By Neverland

Playing on the Rightmove's iconic home shaped icon in their logo, they launched a tactical ad ahead of the 2024 Mens Euro's final.

Pinned by: Katharine Pebworth

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New work

Just Vote

By Saatchi & Saatchi

Our latest creative work, Voting is Hot AF, is built on the insight that voting officially makes you hotter - with 40% of 18-24 year olds fi…

Pinned by: Katharine Pebworth

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New work

LYNX

By LOLA MullenLowe

We noticed Arsenal's new away kit looked very similar to the iconic LYNX Africa can. So we gave our fans what they wanted - a Lynx Africa aw…

Pinned by: Sophie Urquhart

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New work

Migration Museum

By Wonderhood Studios

Our newest campaign with Migration Museum highlights the contributions to the England squad by players from migrant backgrounds. Yet, despit…

Pinned by: Katharine Pebworth

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Fuel Your Imagination

Jaffa Cake settles the debate

The new campaign from TBWA\London gives McVitie’s the final word on the cake vs. biscuit debate

Pinned by: Katharine Pebworth

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New work

Pizza Hut

By Iris

Pizza Hut has revealed itself as the “‘official sponsor of dominoes” in a playful campaign launching its new brand platform “Together we piz…

Pinned by: Sophie Urquhart

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Insight

World's Simplest Brands

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.

Pinned by: Katharine Pebworth

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New work

Cornetto

By LOLA MullenLowe

Different markets have different taste preferences, but the joy of unwrapping a Cornetto is universal. Cornetto has made this ritual the sta…

Pinned by: Katharine Pebworth

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Fuel Your Imagination

Gymbox outdoor campaign creates a starting line for London

The out of home campaign encourages Londoners to sprint start their fitness journey

Pinned by: Sophie Urquhart

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New work

Burger King

By BBH London

The campaign ran OOH nationally and across social channels. The line BK used across socials is: "The clue was in the name all along".

Pinned by: Sophie Urquhart

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Fuel Your Imagination

Müller shows the power of rice with Declan Rice campaign

As the summer of sport heats up the rice brand is continuing to lean on its partnership with footballer Declan Rice

Pinned by: Sophie Urquhart

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New work

Lurpak

By Wieden+Kennedy London

Lurpak is smashing expectations of vegan food options with an ad promoting its plant-based version. “Crush expectations” by Wieden & Kenned…

Pinned by: Sophie Urquhart

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Case study

Ketch-Up & Down: PR-led integrated campaign to solve one of humanity's biggest dilemmas.

By Current Global

Pinned by: Sophie Urquhart

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Thought Leadership

In a world of AI overwhelm is lo-fi social here to stay in fashion communications?

Authentic, at times messy communications is striking a chord with consumers tired of perfection

Pinned by: Jeevan Hammond

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Fuel Your Imagination

Work.Life takes on corporate culture with tongue in cheek campaign

Back to back meetings, corporate jargon and shabby offices are all in the firing line in an energetic out of home campaign from the flexible workspace brand

Pinned by: Jeevan Hammond

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New work

OGGS

By Catch A Fire Agency

Oh My OGGS! Our new digital campaign for OGGS, the cruelty-free vegan baked goods brand, shows that their products taste so good you won't b…

Pinned by: Jack Chandler

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New work

ALLEVYN

By BBD Perfect Storm

Smith+Nephew, a global pioneer in advanced wound care, has been revolutionising the industry for over 30 years with their technologically ad…

Pinned by: Jack Chandler

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New work

Tesco

By BBH London

Tesco literally stands for quality food in a new OOH campaign by BBH London, which replaces the letters of its famous logo with beautiful fr…

Pinned by: Jack Chandler

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New work

Eat Natural

By Mr.President

Inspired by the packaging, our out-of-home, TV and digital cross-European campaign features a kaleidoscopic of fruit & nuts flying off the s…

Pinned by: Jack Chandler

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New work

Age UK

By Neverland

Age UK's latest campaign focuses on the need, in a rapidly ageing society, for a national conversation about age and looks to recruit people…

Pinned by: Jack Chandler

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New work

WWF

By Uncommon Creative Studio

Research shows that just 20 minutes in nature per day can significantly improve mental wellbeing, so in a new campaign WWF encourages the Br…

Pinned by: Jack Chandler

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New work

Belazu

By Wonderhood Studios

The campaign follows a chef cooking in a professional kitchen, as they test a new recipe. It ends with the message that Belazu can be found …

Pinned by: Jack Chandler

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