Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

Nike turns to long-form content for Olympic storytelling

The Nike-backed film focuses on the hopes and dreams of Olympic and Paralympic athletes

Pinned by: Katharine Pebworth

Nike

By Wieden+Kennedy London

Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian Mbappé, Erling Haaland, Jamal Musiala, and Vinicius Júni…

Pinned by: Katharine Pebworth

Switchboard: The Call

By The Hunger

Pinned by: Sophie Urquhart

Nike

By Wieden+Kennedy London

Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a sc…

Pinned by: Katharine Pebworth

Change our words, change girls’ worlds

By Exposure

Pinned by: Sophie Urquhart

Progressive sports storytelling rewarded at The Gerety Awards

Sports storytelling from Orange, Adidas and WhatsApp netted Grand Prix awards at the 2024 Gerety Awards

Pinned by: Katharine Pebworth

NatWest leans on Team GB in Challenge series

The campaign from VaynerMedia EMEA sees Team GB athletes highlight their business ventures

Pinned by: Katharine Pebworth

The Northern Home of Football.

By THG Studios

Pinned by: Sophie Urquhart

Buxton X Partridge: A kind of hybrid advertorial sitcom

By Recipe

Pinned by: Sophie Urquhart

Ligue 1

By Sid Lee

Ligue 1 showcases its new brand positioning, "Football. But French." The film highlights passionate supporters, football skills, and epic mu…

Pinned by: Sophie Urquhart

Beyond borders: emotional storytelling and authenticity drives destination marketing success

Pent-up demand for travel continues to surge but the overwhelming choice of destinations and deluge of cookie-cutter marketing can leave customers with decision paralysis. Often, they can’t see the wood for the (palm) trees, so how can marketers promoting countries, regions or cities stand out? This piece highlights the importance for authentic experiences and avoiding stereotypes to bridge the gap between the audience and destination.

Pinned by: Jack Chandler

LYNX 'The Power of a Fragrance'

By LOLA MullenLowe

Pinned by: Sophie Urquhart

EE

By Saatchi & Saatchi

EE's new Clocking Off campaign showcases how it's WiFi 7 transforms home connectivity. Our film follows workers stuck in monochrome routines…

Pinned by: Sophie Urquhart

Axe hits the right notes for new fragrance with music video

Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend

Pinned by: Jeevan Hammond

Ginsters and Splendid put a vegetable musical on London’s West End

The Farmonic Orchestra uses humour to showcase the star-quality produce used in Ginsters’ cornish pasties

Pinned by: Jeevan Hammond

Tourism Ireland

By Publicis London

Our latest campaign for Tourism Ireland brings to life the origins of Halloween. The dramatic black-and-white film captures Ireland's eerie …

Pinned by: Jack Chandler

Ford

By Wieden+Kennedy London

Charge Around The Globe is a 3-part docu-series following record-breaking traveler Lexie Limitless as she drives 30,000+ km across 6 contine…

Pinned by: Jack Chandler

Weightmans’ campaign brings emotion to B2B marketing

‘See the Possibility’ is the law firm’s first ever brand campaign.

Pinned by: Jeevan Hammond