Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

Nike turns to long-form content for Olympic storytelling

The Nike-backed film focuses on the hopes and dreams of Olympic and Paralympic athletes

Pinned by: Katharine Pebworth

Nike

By Wieden+Kennedy London

Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian Mbappé, Erling Haaland, Jamal Musiala, and Vinicius Júni…

Pinned by: Katharine Pebworth

Switchboard: The Call

By The Hunger

Pinned by: Sophie Urquhart

Nike

By Wieden+Kennedy London

Nike Euros campaign centres on sacrifices made by stars. The second spot, directed by Matilda Finn through MJZ, shows Musiala taking on a sc…

Pinned by: Katharine Pebworth

Change our words, change girls’ worlds

By Exposure

Pinned by: Sophie Urquhart

Progressive sports storytelling rewarded at The Gerety Awards

Sports storytelling from Orange, Adidas and WhatsApp netted Grand Prix awards at the 2024 Gerety Awards

Pinned by: Katharine Pebworth

NatWest leans on Team GB in Challenge series

The campaign from VaynerMedia EMEA sees Team GB athletes highlight their business ventures

Pinned by: Katharine Pebworth

The Northern Home of Football.

By THG Studios

Pinned by: Sophie Urquhart

Ligue 1

By Sid Lee

Ligue 1 showcases its new brand positioning, "Football. But French." The film highlights passionate supporters, football skills, and epic mu…

Pinned by: Sophie Urquhart

Buxton X Partridge: A kind of hybrid advertorial sitcom

By Recipe

Pinned by: Sophie Urquhart

LYNX 'The Power of a Fragrance'

By LOLA MullenLowe

Pinned by: Sophie Urquhart