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We Are Social

London EC2A 1AH https://wearesocial.com

Disciplines

  • Advertising/Creative
  • Creative technology
  • Digital
  • Social

About

We are a global socially-led creative agency with unrivalled social media and influencer marketing expertise.

With 1,300 people in 21 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

- We make ideas worth talking about.

- We understand social behaviours within online communities, cultures and subcultures.

- We help our clients reach the right people in a strategic, relevant and effective way.

We’re a strategic and creative partner to our clients. Thanks to unparalleled global research expertise that helps us unearth social insights, our creative ideas can live on any platform or medium. Our agile social-first production capabilities and culturally relevant media and distribution approach result in content that sparks conversation and drives action.

Connect

People

Clients

Insights
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Insights

Next Gen Influence

One glance at the content made by today’s creators, and we see a culture in flux. Everything from tone, topics and production norms have changed in the decade since influence’s infancy. To understand what’s coming next, it’s essential for brands and creators to have one eye trained on the next gen of influence. We’ve uncovered five trends illustrating what that next generation will look like.
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Insights

Braving the Backlash: How sports brands can take a stand on social

It’s time for sports brands to stand against online hate. 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report outlines step-by-step guidance for brands to tackle online hate. Download the full report here: https://wearesocial.com/uk/blog/2024/05/braving-the-backlash/

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Insights

Think Forward 2024: The Social Reckoning

Think Forward 2024 identifies five trends that we expect to play out on social media over the next 12 months. Here you can see an overview of each of these trends and discover how Think Forward could help shape your brand’s marketing strategy in 2024. The report is compiled by our cultural insights team, gathering insights across its 19 global markets. We combined this with interviews with external experts to help us understand broad cultural context and voices outside the mainstream.

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Insights

ALL TOMORROW’S STORIES: THE FUTURE OF REPRESENTATION ACCORDING TO GEN Z STORYTELLERS

The future of representation is of the utmost importance to WeAreSocial as an agency. Our Charter For Change details our commitment to better representation both internally & in our output, allowing us to create work that is progressive and represents different cultural & social values. So with this in mind, we sent a survey to 1095 of Wattpad’s UK community & interviewed a panel of 8 the most committed readers & writers, all of whom were from underrepresented or marginalised communities.
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Insights

RETHINKING VALUE DURING A COST OF LIVING CRISIS

We’re currently living in a permacrisis, with multiple overlapping crises and major cultural shifts impacting our day to day lives. From wealth inequality, to distrust in institutions, and of course, climate change. In a time when our behaviours in culture and on social media are changing significantly, Rethinking Value examines people’s attitudes to value – how it’s expressed and what has changed in the current climate.

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Insights

Think Forward 2023: Sports Edition

One of the major focuses for us as an agency is to dive into arguably the biggest crisis facing sport. Why do the next generations coming through seem to be switching off from sport? So we’ve taken a closer look some of the evolving trends within Gen Z culture, so that we can start to decode, translate and understand what is really going on. What we’ve found is that when you dig deeper, you start to uncover some really interesting cultural advancements.
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Insights

Think Forward 2023

The future is less like looking through a telescope, and more like looking through a kaleidoscope: many diverse fragments, not one single vision. In this fragmented space, every user is carving out their own way, own niche, their own world. Brands have learned best practices for a world that’s polarised, but what about a world that's atomised? In Think Forward we'll take a deep dive into the trends that are set to shape the digital landscape over 2023. https://thinkforward.wearesocial.com/

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Insights

The Future of Sports Fandom | How brands can engage sports fans in 2022 and beyond

Introducing The Future of Sports Fandom: How brands can engage sports fans in 2022 and beyond; a report from We Are Social Sport exploring how sports marketers can successfully navigate the key shifts being witnessed in the sports fandom landscape.

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Insights

Do The Right Thing: The role of social in COVID-19

As we navigate this new situation in real time, people are reaching out through social media for guidance, ideas, distraction and comfort. We have been monitoring the impact of COVID-19, and the role social media can play across the world, across our Global network. Social has a significant role to play in helping brands to stay relevant and present in the life of their consumers. Now is a time to act, but also to plan ahead.
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Insights

THINK FORWARD 2020

We connect people and brands in a meaningful way. That’s why Think Forward 2020 unpicks the complex and ever shifting web of consumer behaviour online, and explores the role brands can play in reflecting and shaping it.
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Insights

THINK FORWARD > 2019

We connect people and brands in a meaningful way. That’s why our 2019 Think Forward report unpicks the complex and ever shifting web of consumer identity online, and looks at the role brands play in reflecting and shaping it. We’ll arm you with everything you need to survive the current identity shifts on social media, from insights into raging culture and gender debates to the new rules of data. There’s even AI marketing and a robot influencer or two. Because if there’s one thing we’ve learned

Events