Do The Right Thing: The role of social in COVID-19

As we navigate this new situation in real time, people are reaching out through social media for

guidance, ideas, distraction and comfort.

We have been monitoring the impact of COVID-19, and the role social media can play across the

world, across our Global network.

Social has a significant role to play in helping brands to stay relevant and present in the life of their consumers. Now is a time to act, but also to plan ahead.