Think Forward 2024: The Social Reckoning

Think Forward 2024 identifies five trends that we expect to play out on social media over the next 12 months. Here you can see an overview of each of these trends and discover how Think Forward could help shape your brand’s marketing strategy in 2024.

The report is compiled by our cultural insights team, gathering insights across its 19 global markets. We combined this with interviews with external experts to help us understand broad cultural context and voices outside the mainstream.