An independent creative agency for people who want to make their mark on the world. Whether it’s changing behaviours, transforming businesses or creating fame, our mission has always been to make an impact on the world with ideas that leave a positive dent in culture.
By Mr.President
We uncovered Metro Bank’s most compelling point of difference - their people - and built their first brand campaign around them, contextualised to the communities they serve in.
By Mr.President
We’ve given BetVictor a brand platform that’s lasted five years (and counting), enabling them to have a presence for all the sporting moments in the calendar - from World Cups to Racing Festivals, and long-copy print ads to tactical activations on social.
By Mr.President
Macmillan Cancer Support’s ‘Brave the Shave’ product was losing appeal. We launched a new platform and format for the product that connected it with a younger audience.
By Mr.President
We took all the best things about Herbal Essences - their sense of fun, cheek, and iconic ‘90s shower scene - and reintroduced them for a modern audience.
By Mr.President
We turned Jura’s strong local province story into a global campaign that worked across all markets and at seasonal moments throughout the year.
By Mr.President
We worked with Hollywood director, Paul Feig, to create the trailer for his new interactive film: ‘Mr. Right’.
By Mr.President
We dramatised that moment when designers hit “send to print”. Bringing to life the magical transformation when beautiful designs are made into reality.
By Mr.President
Empowering girls to smash gender stereotypes with Plan International
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