We were asked to make a movie trailer. And not just any movie trailer. The trailer was for an interactive AR film, directed by Paul Feig (Bridesmaids) and made by his production company PowderKeg.

The film follows Sophia who receives an invitation to her ex-boyfriend’s wedding. Still heartbroken, she attempts to win him back by passing off a robot as her date.

Viewers of Mr. Right take control of Sophia’s story in this mobile-first experience that can result in one of 17 different endings.

The film is powered by Verizon - one of the largest wireless carriers in the US- promoting their extensive 5G coverage. In order to fully experience the film, viewers use features on their phones to explore the story, including AR and interaction throughout.

We made a trailer and 30’ cut down which is being distributed to the 30m strong Verizon customer base and promoted in social and beyond.