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McCann London

London https://www.mccannlondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

We're a creative agency dedicated to telling the truth and telling it well.

A Truth Well Told - our guiding principle since 1912 - underpins everything we do.

It ensures everyone has the opportunity to tell their own truths to play a meaningful role in the agency.

And it allows us to do what we do best: help brands earn a meaningful role in people’s lives.

We’ve delivered joy to the nation with Snoop Dogg for Just Eat and Kevin the Carrot for Aldi, showed the audience “That’s the eBay Way”, unearthed ‘The Gender Pain Gap’ for Reckitt, helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard.

Proudly part of McCann Worldgroup. #ATruthWellTold

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Insights

McCann Content Studios: Industry Trends Wrapped (Review of 2023)

2023 was a whirlwind of influencer trends, from extravagant brand trips to the rise of "delulu" culture. But amidst this chaos, three overarching themes emerged that defined the year. To find out, read our report to see our review of last year's influencer trends.
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Insights

You Can Run, You Can Hide, But You Can’t Escape “The Ick”

This is the first article of McCann London’s Atomic Soup series. A collection of sharp provocations and quirky insights written off the back of their creative brainstorm sessions, Atomic Soup. Fuelled by diversity of thought and blended with cultural truths from their global network, Atomic Soup is an accelerated swarm designed to generate ideas that catch fire in culture and build brands. In this session, led by planner Jo Costello, the McCann network explored the ick epidemic.
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Insights

The Truth About Gen Z

The Truth About Gen Z places lived experience at the heart of its analysis. With over 30,000 participants across 26 different markets, our proprietary data represents a truly global investigation into Gen Z culture. And backed by our new Gen Z Anthropologist Network—a global collective of young, impassioned voices acting as our eyes and ears on the streets—this study offers intimate and varied perspectives from the generation that we’re all closely watching.
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Insights

The Truth About A Well World

The Truth about a Well World is a global initiative that aims to build a world in which everyone can thrive. The cornerstones of the Well World initiative are two recent Truth Central studies, The Truth about Wellness and The Truth about Sustainability. We have coupled together these studies because we believe the two topics are inextricably linked: a healthy population is dependent on a thriving planet, and a thriving planet is dependent on a healthy population.
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Insights

Truth About Britain 2022

The Truth About Britain 2022 study demonstrates how cultural stories of Britain have evolved in view of contemporary experiences of Britishness and highlights key areas where the British experience is shifting.
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Insights

Tastemakers Council Report 2023

With the goal of redefining and rethinking the world of luxury, McCann Worldgroup’s Luxury Practice brought together a 2023 Tastemakers Council to discuss the ongoing mission to “lead a rich and insightful cultural conversation about the future of affluence.” Still, the question on everyone’s mind was, with the world on fire, why are we talking about luxury?
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Insights

Dear Creative Partner, It's Over: I'm Leaving You For AI

AI is getting seriously better at mimicking Art Directors and Copywriters. But if it’s that good, why aren’t we all leaving our creative partners for it? Our creative duo G/Jems give their opinion on the impact of AI on creative partnerships.

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Insights

Let's Kill The Attempts To Be Worthy And Embrace Entertainment

Sometimes a brand's meaningful role is to provide joy, escapism and entertainment.

Events