We're a creative agency dedicated to telling the truth and telling it well.
A Truth Well Told - our guiding principle since 1912 - underpins everything we do.
It ensures everyone has the opportunity to tell their own truths to play a meaningful role in the agency.
And it allows us to do what we do best: help brands earn a meaningful role in people’s lives.
We’ve delivered joy to the nation with Snoop Dogg for Just Eat and Kevin the Carrot for Aldi, showed the audience “That’s the eBay Way”, unearthed ‘The Gender Pain Gap’ for Reckitt, helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard.
Proudly part of McCann Worldgroup. #ATruthWellTold
To launch Xbox’s Adaptive Joystick and Thumbstick Toppers, McCann London created the "This is How We Do It" campaign with an inclusive focus on accessibility. Unveiled at Gamescom, the campaign spotlighted individuals with limited mobility experiencing gaming in their unique ways
The Everyday Tactician was a first-of-its-kind initiative inviting gamers to apply for a job at a real football club, promoting the launch of Football Manager 2024 on Xbox. One gamer was hired and used simulated game data and skills from his in-game experience to help Bromley FC.
"16th Century Life Expectancy" showcases Black trans influencers through authentic portraits, partnering with five members of the community to share their personal stories and debunk myths. The exhibition raises awareness and celebrates their experiences.
Xbox 'Field Trips' is a first-of-its-kind learning module that reframes video games as educational tools, empowering kids to experience learning in a new and engaging way - through play. The immersive experience takes the shape of audio podcasts to listen to whilst gaming.
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