We're a creative agency dedicated to telling the truth and telling it well.
A Truth Well Told - our guiding principle since 1912 - underpins everything we do.
It ensures everyone has the opportunity to tell their own truths to play a meaningful role in the agency.
And it allows us to do what we do best: help brands earn a meaningful role in people’s lives.
We’ve delivered joy to the nation with Snoop Dogg for Just Eat and Kevin the Carrot for Aldi, showed the audience “That’s the eBay Way”, unearthed ‘The Gender Pain Gap’ for Reckitt, helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard.
Proudly part of McCann Worldgroup. #ATruthWellTold
BITE’s top long reads of 2024 underline the human challenges that lies at the centre of marketing.
BITE rounds up the best creative work of 2024.
McCann London launched its Pain Pledge with a panel discussion with Nurofen, opening up discussions around pain in the workplace
The pledge, inspired by the agency’s ground-breaking ‘See My Pain’ campaign with Nurofen, aims to give practical support to employees in pain
Mind expanding thinking designed to drive inclusion 365 days a year
The ‘This is how we do it’ campaign, created by McCann London, marks the announcement of Xbox’s adaptive joystick and adaptive thumbstick toppers
The Gerety Awards UK Jury panel underlined the importance of versatility in creativity.
Biscuit Filmworks was awarded UK Production Company of the year.
Jemma Burgess explores her journey with ADHD and why it's important the industry welcomes and supports neurospicy brains
Industry leaders urged brands to transition from caution to courage at Courageous Leaders Live
At Courageous Leaders Live 2024 industry leaders share how understanding their own needs and values help them to act and lead
McCann London’s Chief Strategy officer on curiosity, corporate jargon and creating culture
The innovative campaign by McCann London uses audio journeys to showcase the teaching capabilities of video games
Industry leaders from the IPA, UN Women, Accenture Song, McCann and We Are Futures underline the importance of investing in female talent
The campaign from McCann makes use of relatable animal puppets to reflect the realities of food delivery
Mastercard is marking its 26th year as headline sponsor of the awards
Warner brings together an all star female cast to judge creative work through the female lens in advertising
Report reveals the UK marketing industry ended 2023 on a high, recording the strongest growth for a decade.
The latest iteration of the ‘Did Somebody Say’ campaign sees two music stars merge genres to showcase the variety of options on Just Eat.
The remix of Stormzy’s track Shut Up elevates the unique energy of the Barclays Women’s Super League
Tackling the taboo of death Ashley Biack and Jordan McDowell ask what talking about death could awaken within us as marketers and creatives to better serve the brands we build
The high-energy spot created by McCann London stars Women’s Super League heroes alongside Grime artists
The live-streamed tournament created by McCann London saw competitors battle to win a spot in David Beckham’s Street Fighter 6 team
DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year
The fast food giant has utilised the power of creativity to cement its place in popular culture
The cosmetic brand teamed with AEG Presents to support safeguarding against public sexual harassment.
A Creative Equals event broke down the reasons why DEI was the big winner at Cannes Lions
At the UK Creative Festival industry experts outlined the importance of creating a workplace that women want to stay in
The ‘Always like never before’ campaign from McCann London highlights the show-stopping drama of Wimbledon
As brands break the silence surrounding women’s health issues Getty Images and Dove invest in inclusive visuals
The campaign from McCann London for UK Black Pride exposes the dangers of misinformation and its ability to fuel hate
16th Century Life Expectancy highlights Trans people’s ongoing struggles and asks for improved rights to healthcare.
The innovative pollutant absorption system is designed to revolutionise how consumers shop for plants
Phase two of the See My Pain platform from McCann London spotlights six women with real healthcare issues to help close the gender pain gap
The marketing flurry of International Women’s Day is over for another year, but keeping up momentum all year round is essential for progressive brands.
McCann’s ‘Go Hug* Yourself’ event highlights the importance of Nurofen’s See My Pain campaign in closing the gender pain gap
The partnership returns for a fourth year with a campaign created by McCann London
The Gamechangers Interview series highlighted the power of transitional leaders in times of uncertainty.
The new purpose-led brand platform ‘See My Pain’ is rooted in action to close the gender pain gap
The campaign from McCann London for The Joshua Ribera Foundation brings rapper back to life to shine a light on the human cost of knife crime.
The interactive Snap campaign from Cathryn Carey and Phoebe Chetwynd-Talbot shows how AR can be used to provide creative solutions to societal issues
The industry wide census led by the Advertising Association, the IPA and ISBA is set to return next spring
Research from the Laura Hyde Foundation shows workers seeking help with suicidal thoughts has increased by over 70%
The new campaign from McCann London showcases Birds Eye’s plant based range and encourages consumers to embrace behavioural shift
Jessica Tamsedge, Chief Client Officer, McCann Europe and UK, on how motherhood is her creative fuel and the power of not trying to do it all.
The first companies to sign up to the All In programme were celebrated at a Parliamentary Reception.
Research from McCann explores the values and mood of the nation so that brands can better appeal to Brits
With 180 advertising and marketing leaders from 30 different countries, Gerety 2021 shows it is possible to raise the bar when it comes to elevating female leadership.
The Awards are working to redefine how traditional advertising is both judged and rewarded, championing brands and campaigns that truly resonate with global consumers.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
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