We believe that authenticity is the cornerstone to brand success, especially as consumers grow more and more skeptical of what they are being told by brands.
Authenticity comes from having a connection to the real people and personality behind a brand - it fosters trust, enhances recommendations and increases willingness to pay more*.
That is why we build brands from the Inside Out.
We do this by….
> Understanding the cultural DNA and activate the people who make up the business using our bespoke Kulture Lab tool.
> Conducting bespoke research to understand public perceptions and the cultural relevance of each brand.
*Our national omnibus study showed that 90% of millennials believe authenticity is key when making purchasing decisions. Furthermore, as consumers get younger their perception of a brand being authentic is less based on having a long heritage and more on the happiness of the staff.
Budgens could never compete with the big supermarket campaigns and large TV advertising budgets, so Kitchen was briefed to “do something clever in digital”. To promote a variety of offers, we launched a social campaign featuring a lively ‘Nan’ character taking on a series of fun
We helped Riviera Travel achieve 37% revenue increase despite a 25% lower marketing budget through: > A strategic brand transformation > Redefining travel for boomers > Cost and time saving on production by following a modular approach
Switzerland had been losing winter footfall YoY to other countries due to a perception of it being old fashioned and expensive. We developed an idea that engaged both consumers and travel agents alike, allowing them to authentically experience the country.
Addressing misconceptions about working at McDonald’s.
In the most commoditised of all FMCG categories, we were asked to reposition a century old banana brand to grow market share in Europe and launch it into the crowded US market
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