Disciplines
About
We believe that authenticity is the cornerstone to brand success, especially as consumers grow more and more skeptical of what they are being told by brands.
Authenticity comes from having a connection to the real people and personality behind a brand - it fosters trust, enhances recommendations and increases willingness to pay more*.
That is why we build brands from the Inside Out.
We do this by….
> Understanding the cultural DNA and activate the people who make up the business using our bespoke Kulture Lab tool.
> Conducting bespoke research to understand public perceptions and the cultural relevance of each brand.
*Our national omnibus study showed that 90% of millennials believe authenticity is key when making purchasing decisions. Furthermore, as consumers get younger their perception of a brand being authentic is less based on having a long heritage and more on the happiness of the staff.