Sign in Register
Search Creativebrief

Begin typing to see results

Kitchen Advertising ltd

London Kitchen Advertising ltd

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design

About

We believe that authenticity is the cornerstone to brand success, especially as consumers grow more and more skeptical of what they are being told by brands.

Authenticity comes from having a connection to the real people and personality behind a brand - it fosters trust, enhances recommendations and increases willingness to pay more*.

That is why we build brands from the Inside Out.

We do this by….

> Understanding the cultural DNA and activate the people who make up the business using our bespoke Kulture Lab tool.

> Conducting bespoke research to understand public perceptions and the cultural relevance of each brand.

*Our national omnibus study showed that 90% of millennials believe authenticity is key when making purchasing decisions. Furthermore, as consumers get younger their perception of a brand being authentic is less based on having a long heritage and more on the happiness of the staff.

Connect

People

Insights
View Insight
Insights

Beyond borders: emotional storytelling and authenticity drives destination marketing success

Pent-up demand for travel continues to surge but the overwhelming choice of destinations and deluge of cookie-cutter marketing can leave customers with decision paralysis. Often, they can’t see the wood for the (palm) trees, so how can marketers promoting countries, regions or cities stand out? This piece highlights the importance for authentic experiences and avoiding stereotypes to bridge the gap between the audience and destination.

Events