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Iris

London https://www.iris-worldwide.com/

Disciplines

  • Advertising/Creative
  • CRM/Customer engagement
  • Digital
  • Integrated marketing
  • Public relations (PR)

About

Iris is The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.

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Insights
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Insights

The Cutdown Killers - A survival guide to brand-building on social

There is no doubt that social media has disrupted the advertising world. But with broadcast media in decline, and eyeballs shifting to the small screen, many brands fall into the trap of posting cutdowns of their TV ads on social. Brands need to do more to survive online. To stay ahead of the curve, it's crucial for brands to remain informed and adaptable. We'd love for you to join us for a peek behind the curtain at what is really working on social in 2024.

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Insights

Megatrends Report 2024

At the start of every year, our Consulting team creates a short report designed to highlight the big trends we believe will be influential for our clients. At Iris, we care most about the trends at the intersection of culture and technology. Culture, because marketing is about establishing a place for your brand in the world; and technology because new channels, tools and devices mean people interact with the world in new and interesting ways.

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Insights

The 5 Dynamics of Business Marketing

70% of B2B customers feel brands don’t understand their business. In a global study of 640 decision makers carried out across 4 markets, we discovered that B2B marketers are either clinging to the conformity of ‘what used to work’, or hiding behind the complexity of new solutions. Our 5 Dynamics of Business Marketing will help you to breathe new life into your B2B marketing and find bold answers to move your business forward.

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Insights

Insurgent

Insurgent brands are high growth brands. They are outsmarting their bigger competitors in the battle for consumers’ attention. This study identifies how brands of all shapes, sizes and life-stages can adopt and exploit the behaviours of Insurgent Brands.

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Why Pay More?

For 69% of leading brands, shoppers would not be prepared to pay more for one over another. Yet a 1% increase in price can increase profits by 12.5%. Our research identifies how marketers can seize back control of the most important, most forgotten driver of profit.

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