The 5 Dynamics of Business Marketing
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70% of B2B customers feel brands don’t understand their business. In a global study of 640 decision makers carried out across 4 markets, we discovered that B2B marketers are either clinging to the conformity of ‘what used to work’, or hiding behind the complexity of new solutions. Our 5 Dynamics of Business Marketing will help you to breathe new life into your B2B marketing and find bold answers to move your business forward.