Iris is The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.
Finding the right fandoms to tap into can help brands build deeper connections.
In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.
We ask industry leaders if brands should be doing more to recognise the universal experience of Menopause
In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread carefully
Industry leaders have their say on the importance of continual learning
Leading with lived-experience can provide brands with a competitive advantage
The humorous campaign sees Pizza Hut UK team up with the 2024 World Championship Domino Tournament
We asked industry leaders their thoughts on the potential impact of the 2024 Games
We asked industry leaders how to navigate the pitfalls of social media, one of marketing’s most powerful tools
The campaign turned the Tube Map into a circle to highlight a new feature from Samsung’s Galaxy S24
Ahead of the 2024 Olympic Games in Paris Grant Hunter lifts the lid on the evolution of sports sponsorship and how brands can embrace participation
At Focus London industry leaders explored the importance of widening the lens and authenticity in creativity
New campaign from Purpose Disruptors, developed in partnership with Iris, subverts the purpose of advertising.
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
Nike neglected an opportunity to demonstrate its commitment to real talent
Zara MacGregor, Business Director at Iris Worldwide, on ditching the stereotypes and embracing equality for women in technology
Iris Chairman, Ian Millner, shares the importance of a play-to-win mindset when it comes to agency life
Is it time that the industry gets more honest about what it takes to create genre-defining work?
We ask industry leaders to have their say on the future of creative work
The Earth Day campaign created by Iris links sustainability to wellbeing to promote healthier personal and environmental habits
Ian Millner explores what outperforming brands are doing in the face of uncertainty
With the Six Nations under way and the Rugby World Cup later this year industry experts consider how to maximise on the marketing opportunities of the sport
Elisha Pearce, Managing Partner at Iris, explains why conflict avoidance and the fear of honesty is wreaking havoc on relationships.
Brands have a pivotal role to play in changing sport for the better.
With the cost of living crisis topping the industry agenda we asked a selection of leaders to predict what lies ahead for the brand experiences sector.
A 3D billboard for global investment company abrdn brings to life the opportunity of sustainable investment
The OOH campaign created by Iris marks the launch of Samsung’s Galaxy Z Flip4
The campaign from Iris capitalises on the coffee shop working renaissance
Iris Worldwide’s Dave Caygill and Lizzie Hawkins explain why the lasting lesson of Covid for business is resilience.
An inclusive, diverse workforce is crucial to the happiness, creativity and success of the industry
When people have to make do with less, brands need to make changes.
Brands have both an opportunity and a responsibility to promote sustainable living
In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.
Grant Hunter, Global Executive Creative Director at Iris, on advertising’s role in tackling the climate crisis and the power of marketing with a purpose.
Iris helps adidas and Arsenal to change its strip symbolising an ambition to reduce knife crime and eradicate bloodshed on London's streets
Iris’ Global CSO Ben Essen and Global ECD Grant Hunter explain why the agency is working to encourage its agency partners to be part of the change when it comes to sustainability.
Ben Essen, Chief Strategy Officer at Iris explores the vital role marketing can play in sustainability responsibility, from measurement to customer engagement.
The campaign is designed to encourage people to buy gifts that give back to NHS Charities after a momentous year has seen the public give over £140 million to those charities.
In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.
When there is much that is unsettling about the world we live in, campaigns such as this are important reminders of the restorative power of humour and, of a novelty pizza to brighten up the winter evenings.
As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.
By bringing some light-relief to mask-wearing, the brand successfully normalises something which all consumers must increasingly embrace as part of everyday life.
As the conversation around diversity continues, so too does the pressure build on both agency principles and principals. Ian Millner, Global Chief Executive at Iris suggests two clear steps forward.
Ben Essen, Chief Strategy Officer at Iris and one of the founding members of the industry's Create and Strike movement outlines what the last year has taught him, and what needs to happen as we go into the next.
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