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Iris

London https://www.iris-worldwide.com/

Disciplines

  • Advertising/Creative
  • CRM/Customer engagement
  • Digital
  • Integrated marketing
  • Public relations (PR)

About

Iris is The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.

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BITE Articles

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Thought Leadership

How can Christmas advertising better embrace the shift towards underconsumption?

In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.

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Thought Leadership

Do brands still treat the Menopause as a marketing moment?

We ask industry leaders if brands should be doing more to recognise the universal experience of Menopause

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Thought Leadership

Is marketing fuelling doom spending?

In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread carefully

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Thought Leadership

How can brands and agencies better adopt a back to school mentality all year round?

Industry leaders have their say on the importance of continual learning

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Thought Leadership

Are brands still treating ‘real people’ as a marketing gimmick and should they be braver in embracing the messy reality of consumers' lives?

Leading with lived-experience can provide brands with a competitive advantage

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Fuel Your Imagination

Pizza Hut becomes the official sponsor of dominoes

The humorous campaign sees Pizza Hut UK team up with the 2024 World Championship Domino Tournament

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Thought Leadership

Will the Paris Olympics mark a new era of inclusive, accessible sports storytelling?

We asked industry leaders their thoughts on the potential impact of the 2024 Games

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Thought Leadership

Do brands need to do more to recognise the growing unease of the mental health impact of social media amongst consumers?

We asked industry leaders how to navigate the pitfalls of social media, one of marketing’s most powerful tools

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Hot Pick

Iris, Samsung and TfL reimagine the Tube Map

The campaign turned the Tube Map into a circle to highlight a new feature from Samsung’s Galaxy S24

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Trend

From selling beef cubes to building communities

Ahead of the 2024 Olympic Games in Paris Grant Hunter lifts the lid on the evolution of sports sponsorship and how brands can embrace participation

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Thought Leadership

Responsible representation drives creativity

At Focus London industry leaders explored the importance of widening the lens and authenticity in creativity

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Voices

‘I’m an advert and I just feel awful about it’

New campaign from Purpose Disruptors, developed in partnership with Iris, subverts the purpose of advertising.

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Thought Leadership

Women’s World Cup underlines it’s all to play for

A flurry of brand activations demonstrates the cultural firepower of women’s sport.

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Trend

Mary Queen of Stops and moments that matter

Nike neglected an opportunity to demonstrate its commitment to real talent

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Voices

Why I’m advocating for women in SEO

Zara MacGregor, Business Director at Iris Worldwide, on ditching the stereotypes and embracing equality for women in technology

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Trend

Playing to win: Lessons from a mid-life crisis

Iris Chairman, Ian Millner, shares the importance of a play-to-win mindset when it comes to agency life

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Thought Leadership

Does awards culture perpetuate the myth of a frictionless creative process?

Is it time that the industry gets more honest about what it takes to create genre-defining work?

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Thought Leadership

Have the creative industries failed to embrace the true opportunity of hybrid work?

We ask industry leaders to have their say on the future of creative work

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Voices

Purpose Disruptors urges industry to create a more sustainable future

The Earth Day campaign created by Iris links sustainability to wellbeing to promote healthier personal and environmental habits

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Trend

How brands can outperform in challenging times

Ian Millner explores what outperforming brands are doing in the face of uncertainty

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Thought Leadership

Will 2023 be the year rugby marketing moves beyond ‘blood sweat and tears’?

With the Six Nations under way and the Rugby World Cup later this year industry experts consider how to maximise on the marketing opportunities of the sport

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Thought Leadership

It is time for Radical Candor in client and agency relationships?

Elisha Pearce, Managing Partner at Iris, explains why conflict avoidance and the fear of honesty is wreaking havoc on relationships.

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Voices

Too gay to play? How brands can stamp out homophobia in sport

Brands have a pivotal role to play in changing sport for the better.

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Thought Leadership

What will brand experiences look like in 2023?

With the cost of living crisis topping the industry agenda we asked a selection of leaders to predict what lies ahead for the brand experiences sector.

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Fuel Your Imagination

Abrdn and Iris highlight investing is a force for good

A 3D billboard for global investment company abrdn brings to life the opportunity of sustainable investment

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Fuel Your Imagination

Samsung creates folding billboard to celebrate launch of foldable phone

The OOH campaign created by Iris marks the launch of Samsung’s Galaxy Z Flip4

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Trend

In Brands We Trust

How brands are stepping up to the responsibilities of government

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Fuel Your Imagination

Starbucks campaign spotlights the stories on every table

The campaign from Iris capitalises on the coffee shop working renaissance

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Trend

The six pillars of a resilient organisation

Iris Worldwide’s Dave Caygill and Lizzie Hawkins explain why the lasting lesson of Covid for business is resilience.

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Thought Leadership

What one thing would you like to see the industry do differently in 2022 when it comes to building a truly inclusive and diverse workforce?

An inclusive, diverse workforce is crucial to the happiness, creativity and success of the industry

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Thought Leadership

Should brands be doing more to address the cost of living crisis?

When people have to make do with less, brands need to make changes.

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Thought Leadership

How can the advertising industry play a bigger role in providing solutions to the climate crisis?

Brands have both an opportunity and a responsibility to promote sustainable living

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Thought Leadership

How do you plan to elevate women in 2022?

In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.

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Interviews

From Consumers to Citizens

Grant Hunter, Global Executive Creative Director at Iris, on advertising’s role in tackling the climate crisis and the power of marketing with a purpose.

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Voices

Arsenal and Iris tackle knife crime with “No More Red” campaign

Iris helps adidas and Arsenal to change its strip symbolising an ambition to reduce knife crime and eradicate bloodshed on London's streets

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Interviews

Operating across borders without costing the earth: How Iris created the Carbon Kickback scheme

Iris’ Global CSO Ben Essen and Global ECD Grant Hunter explain why the agency is working to encourage its agency partners to be part of the change when it comes to sustainability.

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Trend

Marketing’s role in the race to Net Zero

Ben Essen, Chief Strategy Officer at Iris explores the vital role marketing can play in sustainability responsibility, from measurement to customer engagement.

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Hot Pick

NHS Charities Together remind us of the gift of selfless love this Christmas

The campaign is designed to encourage people to buy gifts that give back to NHS Charities after a momentous year has seen the public give over £140 million to those charities.

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BITE Focus

It’s the most wonderful time of the year

In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.

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Hot Pick

Pizza Hut’s Christmas pizza kicks off the festive feasting season

When there is much that is unsettling about the world we live in, campaigns such as this are important reminders of the restorative power of humour and, of a novelty pizza to brighten up the winter evenings.

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Thought Leadership

How can the marketing industry move the dial when it comes to more authentic representation in advertising?

As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.

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Hot Pick

Starbucks thanks customers for wearing a mask

By bringing some light-relief to mask-wearing, the brand successfully normalises something which all consumers must increasingly embrace as part of everyday life.

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Voices

Diversity and inclusion need a shake up, from the bottom up

As the conversation around diversity continues, so too does the pressure build on both agency principles and principals. Ian Millner, Global Chief Executive at Iris suggests two clear steps forward.

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Voices

Create and Strike: What did we learn?

Ben Essen, Chief Strategy Officer at Iris and one of the founding members of the industry's Create and Strike movement outlines what the last year has taught him, and what needs to happen as we go into the next.

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Trend

Building brand love

A customer-centric approach to loyalty