OXFAM: The Heist No One Is Talking About
The Challenge
Educate the public about the global impact of tax avoidance.
The Insight
The UK public don't see how they can have a personal impact on a systemic issue.
The Solution
Take a cause and effect approach, showing the real human cost of tax avoidance.
- 1.5million
- Views
- 16.7%
- Engagement Rate
- 14
- Awards (Inc. D&AD and British Arrows)
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Oxfam: The Heist No One is Talking About
Companies dodge approximately £78bn in tax in poor countries annually. We collaborated with Oxfam to create 'The heist no one is talking about', a hard-hitting film illustrating the human cost of tax avoidance on the world’s poorest.