Manhattan Loft Gardens
The Challenge
Manhattan Loft Gardens is a striking skyscraper, housing a hotel, loft apartments, two restaurants, and a secret swanky members club… in Stratford.We were asked to create a compelling overarching brand strategy for the building, and then develop individual identities for each of the Food & Beverage offers. Each identity needed to feel at once individual, but also part of a wider brand family. And they needed to speak to different, yet overlapping audiences, many of whom wouldn’t be local to Stratford – and needed to be convinced to make the journey east.
The Insight
What attracts people to a place is different to what keeps them coming back. We knew that the sheer scale of the building, its glamorous interiors, and award winning architecture would get people’s attention – but it wouldn’t keep people coming back.
The Solution
This balance between inclusive and exclusive, open and opulent, is one that Manhattan Loft Garden delicately straddled, making it an intriguing proposition.
Spend the night, stay the week, or move in for good.
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Website development
Product Design and Development
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Manhattan Loft Gardens
We created a compelling brand strategy for Manhattan Loft Gardens, a striking skyscraper housing a hotel, loft and restaurant in Stratford. We developed individual identities for each element, each of which was unique but also felt part of a wider brand family.
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