Citizen Relations is a Public Relations agency built by and for the modern citizen. Our mission is to make every conversation count. We know conversations lead to action and action leads to impact.
Citizen integrates digital, creative & strategy, intelligence and experiential into the way we build, execute and measure our earned-first campaigns. It’s our business to understand how and why people connect - to society, to brands and to each other - this understanding is reflected in our work across FMCG, transport, food & beverage, automotive, gaming, tech and travel.
In partnership with Elimin8Hate, we created a first-of-its kind resource and developed the world’s first custom dictionary of Asian names containing more than 8,000 monikers from over a dozen countries.
In the face of generic competitors, we reinforced Clarence Court's leadership position. By creating an authentic narrative, ownable visual cues and breaking category conventions we upheld their premium price and position.
To boost awareness and sales of the Moleskine+ digital innovation range, Citizen created a global series of events, "Consciously Creative," held across key markets New York, Beijing, and Milan. These events positioned Moleskine+ as a tool for enhanced productivity and creativity.
Citizen’s strategic comms approach played an instrumental role in transforming CUPRA into one of Europe’s fastest-growing automotive brands, striking a chord with a generation of younger customers looking for something different.
As the US election and Brexit unfolded, we positioned Finland as an attractive alternative for global talent seeking a stable and peaceful environment. We emphasized Finland's strong social democracy, high trust culture, robust healthcare system, and commitment to technology.
This is the story of a little mouse that roared: a start-up that stood-up to the fat cats of rip-off travel. This is a tale of how smart ‘design thinking’ tech innovation with smart human understanding outwitted the big money to disrupt the market and grow 152% month on month.
This is the story of Citizen shaping Zanussi's brand purpose to tip the scales of childhood obesity in the right direction. We tripled the reach of its charity Cook School and delivered cookery lessons to 10,000 individual children to create a national healthy eating blueprint.
REINVENTING A WHISKY ICON FOR A NEW GENERATION OF PREMIUM DRINKERS.
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