The Context

Moleskine is an Italian brand known for its high-quality notebooks, planners, sketchbooks, and leather accessories. Founded in 1997, the brand is synonymous with creativity and productivity. Moleskine, the iconic notebook brand, welcomed a new investor with a vision for global expansion. However, achieving brand consistency across various markets while promoting new product lines like Moleskine+ proved a hurdle for the business. As Moleskine's first global agency Citizen stepped in to bridge the gap.

Our Global Approach

Working closely with Moleskine senior team we developed a unified global strategy that encompassed all brand messaging, product innovation stories, and ensured consistent rollout across markets.

Through close collaboration with Moleskine's individual markets we ensured all new announcements received maximum local and international media coverage.

We spearheaded global media outreach efforts, garnering significant media attention for Moleskine.

Being Consciously Creative

To boost awareness and sales of the Moleskine+ digital innovation range, Citizen created a global series of events, "Consciously Creative," held across key markets New York, Beijing, and Milan. These events positioned Moleskine+ as a tool for enhanced productivity and creativity.

Our Measurable Results

Citizen's strategic approach delivered impressive results for Moleskine:

• Developed a cohesive, one-in-depth strategy 
• Provided ongoing strategic counsel on brand messaging and story prioritization.
• Secured valuable influencer and brand partnerships.
• Equipped new C-suite executives with impactful media training.

Propelling Moleskine's Global Expansion

Citizen Relations' strategic approach and collaborative efforts played a key role in propelling Moleskine's global expansion. By ensuring brand consistency, maximizing media coverage, and promoting the Moleskine+ range through innovative events, Citizen helped solidify Moleskine's position as a leading brand for creative minds worldwide.