The Brief

In the face of generic competitors, we were tasked with reinforcing Clarence Court's leadership position. We knew power would lie in creating a hierarchy within the egg category with Clarence Court front and centre. An authentic narrative, ownable visual cues and breaking category conventions upheld its premium price and position.

Setting the Benchmark for Eggs

Next-Gen Foodies: 

Capitalising on "food gramming" positioned Clarence Court as the go-to egg for cooks, making their distinctive colouring and visual appeal the leading benchmark of quality and standard to judge all other eggs by across all visual opportunities and social media. 

Celebrating 90: 

We launched the first egg ‘look book’, with a visual language to tell the brand story of the industry's favourite eggs, together, with favourite recipes from top chefs and influencers who celebrate the specialness of Clarence Court eggs.

Intimate foody experiences:  

Featuring London chef, Mark Hix and Instagram sensation, Madeleine Shaw, positioned Clarence Court as the eggs at the heart of London’s leading food culture.