Cannes Lions 2024
Case study
Ketch-Up & Down: PR-led integrated campaign to solve one of humanity's biggest dilemmas.
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Marmite
By adam&eveDDB
With over 700,000 Brits living in the US, with little or no access to Marmite, in a 360-recruitment campaign, we called on Brits travelling …
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Pot Noodle
By adam&eveDDB
To prove that nothing satisfies like Pot Noodle, we made the slurpy sound of satisfaction the star of our campaign. However, when the public…
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Deutsche Telekom
By adam&eveDDB
Our new campaign with Deutsche Telekom, Without Consent, by adam&eve Berlin, raises awareness about parents unknowingly sharing photos of th…
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Frontline19
By adam&eveDDB
With over half of NHS workers suffering from poor mental health, our new campaign for Frontline19 highlights the extent of the mental health…
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V&A
By adam&eveDDB
We launched a hyper-targeted campaign for the Victoria and Albert Museum, showcasing its vast permanent collection. With over 2.8 million ob…
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Uber Trains
In order to launch the brilliant new train feature on the app in a comedic style, 2x films show Uber users interacting with train drivers as…
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Dreamies
By adam&eveDDB
With research claiming that 95% of cats find Dreamies irresistible, we set out to prove that the 5% of cats that don't go crazy for the cat …
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Uber One
Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield unveil a new multi-channel campaign for Uber One, a membership allowin…
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Sirius XM
The national campaign showcases how SiriusXM brings listeners closer to what moves them and debuts with powerful new film directed by Kim Ge…
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KFC
For the avoidance of doubt, the C stands for Chicken. KFC fans will now be able to get their hands on the Stuffing Stacker Burger and the St…
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EE
Our work for EE spotlights the Unfinished female sporting stories lost to online hate. Released on IWD, Ellen White’s memoir UNFINISHED look…
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B&Q
B&Q urge the nation to silence the doubt & give DIY a go in a new campaign featuring the retailer’s iconic brand slogan ‘You Can Do It’. A T…
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UK Black Pride
We launched 16th Century Life Expectancy with UK Black Pride to raise awareness of the dangers of misinformation spreading about the Black t…
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Trend
Canon brings accessibility to photography with World Unseen
The groundbreaking exhibition and film series in partnership with the RNIB was created by VML UK
Fuel Your Imagination
NHS Blood & Transplant remind audiences of children waiting for the ultimate gift
The campaign from Wunderman Thompson makes use of dolls to spotlight children waiting for organ donation this Christmas
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PETA
By Grey London
British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but we draw attention to the fact this this…
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Persil
Revealing a bold change in direction for its successful Dirt Is Good platform, this touching film starring Bukayo Saka elevates Persil from …
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Fuel Your Imagination
Olivia Colman stars in campaign exposing pension-funded fossil fuels
The Make My Money Matter campaign from Lucky Generals sees Colman act as a slimy CEO to highlight the link between pensions and the climate crisis
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Persil
We recreated some of the most iconic moments in sports history, demonstrating how the winners are always the ones who got dirty. OOH locate…
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John Lewis
Celebrating the joy of eternal and evolving festive traditions, featuring an energetic and mischievous Venus flytrap, a wannabe Christmas tr…
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Hot Pick
John Lewis Christmas spot is a reminder of the power of weird
The showcase festive campaign from Saatchi & Saatchi is the Christmas gift we didn't know we needed
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Heinz
Heinz announced the launch of a new solution for ketchup lovers who sometimes get a little carried away - the world's first-ever ketchup ins…
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