Case Studies

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Case Study

Amazon Fashion - 'Switch up Summer' (2023)

By Jellyfish

Amazon Fashion wasn't front of mind for Gen Z and Millennial shoppers when it came to summer or travel wear. Jellyfish were challenged to position Amazon Fashion as the go-to destination in 2023 for summer and travel gear for Millennials and Gen Z in UK/DE/FR/IT/ES markets.

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Case Study

Changing behaviour around drink driving

By Weber Shandwick x That Lot

We were on a mission to make roads safer for everyone, with a particular focus on addressing the issue of drink driving. As a result, we developed a unique approach and introduced the world's first breathalyser toothbrush. This tool encourages individuals to reconsider.

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Case Study

How Aldi’s ‘Free Cuthbert’ campaign won the supermarket caterpillar wars

By McCann Manchester

FREECUTHBERT: How a single tweet sparked a campaign that became Aldi’s biggest ever news story and turned the tide against M&S in the ‘case of the copy-caterpillars’.

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Case Study

Three: Live Your Best Phone Life

By Wonderhood Studios

Three UK launches new campaign encouraging customers to ‘Live Your Best Phone Life’ with the UK’s Fastest 5G Network

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Case Study

Stoking controversy for Dole Sunshine

By The Ninety-Niners

If you think pineapple on pizza is a crime, look away now! We launched Dole Tropical Gold canned pineapple by playing with a beloved and sacrosanct national dish – The Full English – in a controversial campaign spanning social media, influencer content and PR.

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Case Study

Helping Lloyds customers stay strong in difficult times

By The Ninety-Niners

We have created an online content hub, to help business owners build mental resilience and look after their mental health in trying times. It features written guides, video and written case studies, and a portal to book a free therapeutic coaching session with a MHUK specialist.

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Case Study

Organix A-Z

By The Ninety-Niners

Our work for Organix introduces the 'A-Z of Great Food', which gives parents a fun way to introduce their little ones to a wide range of nutritiously delicious food. The campaign features the foods from the A-Z in fun, Rube Goldberg style stop-frame animations.

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Case Study

GETTING LUXURY CAR HIRE ‘OUT’ THERE

By House 337

We helped THE OUT position their imaginative approach to car rental through premium content and agile delivery.

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Case Study

Global Boyhoods Initiative

By BBD Perfect Storm

Driving relevance and awareness of the importance of a culturally significant cause, and a brand that can make a difference.

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Case Study

Runner 321: a purpose-led campaign to champion neurodivergent runners

By Current Global

A global movement for neurodivergent athletes within the world's most accessible sport: running.

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Case Study

The Impossible Statue: does AI have a creative role to play in digital manufacturing?

By Current Global

Earned-first campaign that sparked global debate on AI's creative potential, reshaped B2B storytelling and led to increased sales leads and job interest.

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Case Study

Let’s Talk About the C Word: talking honestly about cancer

By Current Global

A powerful piece of film content produced to resonate with people living with cancer.

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Case Study

ALEXA THEMES: BRIDGING UTILITY AND ENTERTAINMENT

By House 337

Themes allow people in the US to decorate daily features like alarms, timers, and weather responses with their interests, making Alexa interactions more exciting than ever.

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Case Study

SURPASSING REVENUE TARGETS BY BRINGING A NEW AUDIENCE TO CRICKET

By House 337

A new spin on the future of English cricket.

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Case Study

Digital Futures Index: a data-led campaign to advance digital progress.

By Current Global

Microsoft CEE's most successful communications-led lead generation activity of all time.

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