Working in partnership with the Alexa Personalities team, we were responsible for concepting and content production of a series of high profile 1st party and 3rd party themes, including Avatar: The Way of Water, Super Mario Bros, Spider-Man, Halloween, Space and National Parks.

A themes is a collection of sounds, responses and visuals that enhance everyday Alexa features like weather, alarms and greetings. 

Themes presented an opportunity to combine functionality with entertainment, appealing to people’s interests and bringing fandom into their daily routine, while driving awareness, excitement and revenue for three major film releases of 2023.  

The themes were a great success, being enabled on millions of Alexa devices across the United States.

You can find out more here.