We believe that what is most valued and most enduring isn’t simply given, or bought – it’s earned.
And when it comes to brands, this is no different. In a world of complexity, convergence, media fragmentation and apathy; to earn value, you have to contribute value.
Introducing Weber Shandwick x That Lot. Combining creativity, cultural relevance and media and social expertise we exist to solve any brand challenge across the earned spectrum – from content to events to influencers to press office. So whether you need to earn attention, column inches, likes and shares, brand love, more eyeballs, more fame and ultimately more sales – we have the expertise to make it a reality.
As key parts of The Weber Shandwick Collective, we are the world’s leading earned-first network. So let’s discuss why earning your way is the only way.
eBay's Head of Handbags, Emma Hamilton, featured in Stylist, leading the pre-loved bags conversation. eBay emerged as the go-to platform for pre-loved handbags. Emma's expert commentary and tips added credibility to the stats, positioning eBay as the ultimate destination.
We secured Ideal Home coverage for Roberts Radio Revival Petite 2 launch. Highlighting Roberts' dominance as top-selling radio brand. Coverage focuses on driving purchase interest, targeting key calendar moments like Mother's Day and the seventies revival interior trend.
We launched MoneySuperMarket & CALM's 'Money Talks' Report, gaining coverage in women's lifestyle publications like Refinery29. Includes key stats from the report & expert commentary by MoneySuperMarket's Kara Gammell, achieved by tapping into the 'Loud Budgeting' trend.
Pinterest UK's launched their latest inclusive product 'Body Type Ranges’, allowing consumers searching for women's fashion and wedding ideas on Pinterest, to choose the body type range which represents them. We secured coverage in women's lifestyle publication Cosmopolitan.
An exclusive interview opportunity with ELLE Magazine, gave an inside look into the home of eBay's Pre-Loved Style Director, Amy Bannerman. The piece highlighted how she's put pre-loved at the heart of her renovations, with vintage finds and meaningful trinkets from eBay.
Following an interview with Lisa Marcais, Director of C2C at eBay, the piece shares how people can turn unwanted items into cash. It features extended commentary from Lisa around selling trends and tips, eBay search data, and an entire list of ASPs and assets.
Showcasing that the search for love hasn't changed that much, Ancestry unearthed articles from time gone by, highlighting lovestruck poems and lonely hearts columns to inspire those who are swiping for love. The news received 170 pieces of coverage nationwide.
To mark Valentine's Day, we pitched a range of Roberts radios and speakers to national and lifestyle media for gift guide inclusion. By hooking onto this key calendar moment we secured coverage in The Times and Sunday Times Style Magazine.
Walker’s Shortbread welcomed ITV’s This Morning to Aberlour to film a feature of the 125-year-old Scottish business. Donal Skehan, introduced viewers to the home of Walker’s Shortbread in the Scottish Highlands to learn more about the family-run business story and the production.
eBay conducted research into the rising trends in the handbag space, this lead to coverage in the FT. The article highlighted how shoppers are turning to the platform to shop for these “it bags”. It featured a comment from Emma Hamilton discussing why structured bags a popular.
Educating the importance of canned food when it comes to cost, convenience, versatility and taste. Working with nutritionists at Manchester Metropolitan University - our research proved that canned food was just as good as fresh food and tastes even better in some cases.
Tapping into the predictions and trends of baby names, Ancestry conducted research on the top inspirations for choosing baby names, from old age traditions to modern day choices. The story achieved national and consumer coverage, including lifestyle publication, Cosmopolitan.
We brewed up a global story with the Royal Society of Chemistry, to launch Steeped. Scientifically answering what makes the perfect cup of tea, the story got coverage in nationals and broadcast outlets, with the U.S. Embassy & UK Cabinet Office issuing a response.
A milestone press conference for AB InBev, announcing Corona Cero as the first-ever beer sponsor for the Olympic Games. Broadcast interviews with key stakeholders, delving into their commitment to responsible consumption around the sport and the non-alcoholic category.
Marking the announcement of eBay's partnership with Love Island All Stars, we secured fifteen 1-1 styling sessions with eBays pre-loved stylist, Amy Bannerman, resulting in a series of feature coverage with key lifestyle and fashion media.
Festive media & influencer event to shine a light on anticipated interior trends for 2023. We hosted a Prep the Home for Christmas event. Guests took part in workshops hosted by content creators Zeena Shah & Paula Sutton, while learning to be more considered on festive
Using AI tools such as Chat GPT and Midjourney, Becks created a beer with AI to celebrate its 150-year anniversary. AI created the recipe, product name, design and event advertising campaign. 450 beers we made available in UK, Italy and Germany and sold out in 27 mins.
Diners were treated to a 12-plate tasting menu of which all dishes were cooked using only refurbished air fryers. We worked with the self-proclaimed “Air Fryer King”, Nathan Anthony, to highlight the value and quality of refurbished kitchen technology.
Freedom To Move encourages people with long-term health conditions to be more physically active through inspiring home workout videos. The campaign launched with a bang through TV appearances and radio interviews for Bill Bailey - who even dusted off his dancing shoes!
A modern reimaging of the British high street, this two-day pop-up featured inspo across beauty, food and lifestyle. We secured coverage across consumer and marketing trade publications, with highlights including SheerLuxe and Campaign.
Strictly Judge and CALM ambassador Shirley Ballas hung up her dancing shoes to take on her fear of heights for her Skyathlon challenge, all to raise money in memory of her brother. We secured hundreds of pieces of coverage across national news and broadcast.
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