Case Studies

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Case Study

NOBODY IS NORMAL (award-winning, taboo busting)

By The Gate

Young people were struggling to cope. Insecurities rampant, self-esteem low. But they weren’t turning to Childline. There was a perception from young people that Childline did not see things from their point of view.

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Case Study

Wotsits Giants: We Showed the World that Size Matters... When it Comes to Snacks

By Splendid Communications

We broke the Guinness World Record for the World’s Longest Puffcorn by creating a 10.66m Wotsit at the Walkers factory. Continuing this theme, we announced a £10k reward for whoever finds the UK's longest Wotsit Giant.

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Case Study

Starbucks #WhatsYourName

By Iris

We’ve been taking Starbucks on a transformation by shifting the brand’s focus beyond the products sold, to the impact Starbucks can have on people’s lives as a positive symbol of progress.

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Case Study

Split Ticketing's The Difference: Europe's Fastest Growing Travel App

By Citizen Relations

This is the story of a little mouse that roared: a start-up that stood-up to the fat cats of rip-off travel. This is a tale of how smart ‘design thinking’ tech innovation with smart human understanding outwitted the big money to disrupt the market and grow 152% month on month.

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Case Study

'THRIVE': BRINGING A PURPOSE TO LIFE (Creative/ Media/ Fluent Device)

By The Gate

How we brought Close Brothers' purpose to life in a distinctive way to ensure it stands out from the sea of financial services sameness.

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Case Study

Tipping the Scales of Childhood Obesity for Zanussi

By Citizen Relations

This is the story of Citizen shaping Zanussi's brand purpose to tip the scales of childhood obesity in the right direction. We tripled the reach of its charity Cook School and delivered cookery lessons to 10,000 individual children to create a national healthy eating blueprint.

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Case Study

Make The Call: Content Marketing Reinvents a Whisky Icon

By Citizen Relations

REINVENTING A WHISKY ICON FOR A NEW GENERATION OF PREMIUM DRINKERS.

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Case Study

MullenLowe Group UK: NHS, We Are Nurses

By MullenLowe UK

This campaign is targeted at teenagers about to choose their degree and career switchers considering going into nursing in a drive to up recruitment numbers. The spot launches in time for Year 13s going back to school.

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Case Study

Greggs: Taking Greggs from Cult Bakery to Modern Icon

By Splendid Communications

In 2019 we launched The Vegan Sausage Roll for Greggs with huge impact, however this campaign was the culmination of five years' work steadily building the brand for a modern audience.

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Case Study

Sensations Global Travel: Flights to Delicious Destinations

By Splendid Communications

To showcase that Sensations’ range of globally inspired formats and flavours make the everyday a little more extraordinary we created a promotion where members of the public could purchase flight tickets for the same price as a Walkers Sensations packet of crisps.

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Case Study

Impero launches 360 degree 'Don't Overthink It' campaign for Mike's Hard Seltzer

By Impero

Brand positioning, strategy, visual identity, and campaign for the launch of Mike’s Hard Seltzer in the UK.

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Case Study

ANIMALS, ARCHETYPES & ACQUISITION (creative/media)

By The Gate

This campaign brings together two universal truths - that we all have anxieties about money and that we all have certain animal characteristics - to stand-out from the sea of sameness and drive acquisition.

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Case Study

TRAVEL FREE-RANGE (Creative/ Media/ Fluent Device)

By The Gate

How we marshalled all available resources to combat being out spent 24 to 1.

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Case Study

BUM'S THE WORD (redefining a category)

By The Gate

Behaving like a challenger to grow the category and protect No.1 status.

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Case Study

#StayHomeStayPlayful

By Digitas

Amidst uncertain times in a post-lockdown world Digitas helped Oreo create a campaign that inspired people to connect by sharing their playful spirit.

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