Vue: Get Lost
Challenge
Get people off their phones and into a Vue Cinema, by convincing our small screen addicts about the unique power of the big screen... wile they're on their small screens...
Insight
British 16-34 year olds are 'entertainment multitaskers' checking their smartphones every nine minutes. The cinema, however allows them to switch off from the outside world and actually enjoy a break from their phones.
Solution
A thumb stopping, disruptive idea that told our audience to GET LOST. Powered by big influencers in the world of film like John Boyega and Ridley Scott, launched specifically on Twitter to reach their film-mad audience and peppered with hidden film 'easter eggs' to drive them crazy inciting their love of film and encouraging them to go to Vue.
John Boyega Partnership
Influencer Amplification
Sir Ridley Scott Cameo
Results
'Easter egg' social competition
'Easter egg' social competition
Share
Vue: Get Lost
‘Get Lost’ champions Vue’s point of view about the value of taking a break from life’s distractions and getting lost in great stories.
