Quintain Living: Love where you rent
Challenge
Secure ongoing apartment leases for 2020 and beyond, by showing all the amazing benefits of rental experience brand Quintain Living.
Insight
Renting has always been a poor experience with lazy landlords, shabby flats, large deposits and a painful process. The number one reason home buyers give for choosing a home is 'falling in love with the place', but sadly, virtually no-one can say they've loved renting.
Solution
Get people to fall in love with the place they rent. A fully integrated campaign; 'Love Where You Rent' challenges people to reappraise renting by sharing the incredible benefits of Quintain Living. The campaign includes a complete 'inside-out' refresh of the branding and signage throughout Wembley Park, OOH, social, a new website, new brochure, app for residents and uniforms and merchandise for staff.
Inside-out rebrand
Website
Results coming soon
Merchandise
Social and digital
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Love Where You Rent
Joint has rebranded Tipi to premium rental brand Quintain Living. An ‘inside-out’ refresh of branding, Wembley Park signage, website, resident app, staff uniforms and merchandise. The integrated campaign ‘Love where you rent’ launches across Digital, Social and OOH channels.
