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Case Study

Top Marks - Building a global education brand.

By Special

Our work for ISP blended deep audience insight across 10 markets globally and our core design specialism to strategically reposition the brand from a schools group to a fresh, vibrant and modern education brand.

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Case Study

Blending Reality and Fantasy for Royal Salute.

By Spring Studios

A collaboration launch showcasing the craftsmanship parallels between couture fashion and Royal Salute through immersive, hyper-real worlds which blended reality and fantasy.

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Case Study

A Decade of Busting the Myths About Cruising

By Truant

Since we first started working with the brand, the primary challenge has been to overcome the stigma associated with Cruises and help drive re-appraisal.

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Case Study

Activision | Call of Duty | Soap Codes

By We Are Social

TURNING COMMUNITY UNDERSTANDING INTO UNSTOPPABLE SOCIAL

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Case Study

When Pepsi Refreshed Christmas

By Truant

In a world where the connection between Coke and Christmas has been made, and where Pepsi MAX will be outspent in media by a region of 10:1, we set about to find a way of helping the brand punch above its weight and steal share from Coke around the world.

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Case Study

Moving Bupa from Illness to Wellness

By Truant

Bupa, once the poster child for innovation and modernity in healthcare, had lost its way. They needed a step change, to create a world that repositioned the brand in a way that was more in-tune with modern healthcare customers.

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Case Study

Giving a Global Research Platform a Voice in Culture

By Truant

GWI (formerly Global Web Index) had recently gone through an extensive rebrand, with a view to creating a brand world that is fit for purpose given the spectacular growth the business has experienced and its ambitious plans for the future.

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Case Study

Adidas 'Ready for Sport'

By Iris

We wanted to help adidas create excitement for the return of sport. Our hero film launched via adidas employees’ social feeds, adidas’ global social channels and athlete’s accounts. With 169M views, it became adidas’ second most viewed campaign ever.

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Case Study

Bentley x The Surgeon

By Iris

We created a collaboration in craftmanship with Dominic Ciambrone (aka The Surgeon). The world’s leading creative sneaker customiser.

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Case Study

Wrap — Tackling Awareness and Accountability on Food Waste

By Smarts, an MSQ Agency

People are in denial about how much food they waste at home. Through a dramatic visual stunt, we raised awareness of the issue and provided practical tips — reducing food waste in London by 11%.

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Case Study

Zalando — Developing an Always-on Creator Strategy for a European Fashion Powerhouse

By Smarts, an MSQ Agency

Identifying and building a community of engaged influencers for Europe’s largest online retailer.

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Case Study

Diageo Bar Academy — Building a Thriving Hospitality Sector

By Smarts, an MSQ Agency

Diageo Bar Academy, the world’s largest community of bar professionals, celebrates the industry through global multi-channel campaigns – bring together hundreds of thousands in real life, and millions online, to help build a thriving hospitality sector that works for all.

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Case Study

Food Standards Agency — Speak Up For Allergies

By Smarts, an MSQ Agency

Young people are especially at risk of food allergy incidents, as older teens often don’t disclose allergies. We worked with social media lifestyle influencers to introduce the topic of food allergies to a new audience, and emphasise the importance of looking out for friends.

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Case Study

ASICS — A Sell-out First TikTok Campaign

By Smarts, an MSQ Agency

Over the past five years ASICS has transformed its position in the lifestyle and fashion markets. Our work was at the heart of this pivot: delivering one of the brand’s first ever TikTok campaigns – driving impressions, clicks, and sales.

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