Smarts, an MSQ Agency

London Smarts, an MSQ Agency

Disciplines

  • Brand strategy
  • Experiential marketing
  • Influencer marketing
  • Public relations (PR)

About

We’re a Global PR & Creative agency.

We build brands to not just show up in culture, but belong there.

Our philosophy is simple: we do work with Cultural Endurance — shaping brands to go the distance, by unleashing clever, creative ideas, with impact that lasts.

We join the dots to create connected, cultural experiences — bringing together brand strategy, media relations, creator marketing, digital and social, content and experiences, creative, and stakeholder and internal communications.

We don’t just grab attention, we keep it. In a world of short-term thinking, our brands refuse to be forgotten.




People


Clients

New Work

Read more
New Work

Bosch

By Smarts, an MSQ Agency

In Battersea Park, giant animatronic dog 'Mop', made from 300 mop heads, played with TV presenter Helen Skelton to launch Bosch's new cordless vacuum and mop, and ease Brits' 12-day yearly cleaning.

Read more
New Work

Zalando

By Smarts, an MSQ Agency

We launched Stories on Zalando — the fashion retailer's new inspiration-first content hub — at an incredible immersive event in Berlin, headlined with a performance by singer-songwriter Charli XCX.

Read more
New Work

Smirnoff

By Smarts, an MSQ Agency

We travelled to All Together Now festival in Waterford to showcase Smirnoff's cocktail classes with master mixologist Federico Riezzo — with a surprise appearance from Vogue Williams and Eric Roberts.

Read more
New Work

Johnnie Walker Blue Label

By Smarts, an MSQ Agency

Our global PR and influencer launch for Johnnie Walker Blue Label's Elusive Umami saw the brand collaborate with 3 star Michelin chef, Kei Kobayashi, for an immersive Parisian tasting experience.

Read more
New Work

TEDxStormont

By Smarts, an MSQ Agency

As longstanding partners of TEDxStormont we are proud to share our hero film – featuring Ian McElhinney and Winnie Ama – celebrating the event's 10th anniversary in Belfast and coinciding with the 25th anniversary of the Good Friday Agreement.

Read more
New Work

Booking.com

By Smarts, an MSQ Agency

Our campaign with Booking.com and the Nelson Mandela Foundation focused on the powerful theme of "Doing Good Whilst You Travel." With eight content creators, we explored South Africa, supporting local businesses, connecting with wildlife, and immersing in vibrant culture.

Read more
New Work

Sixt

By Smarts, an MSQ Agency

Smarts' SIXT team celebrated the barbiecore trend, turning one of the firm's fleet into a sparkling hot pink dream car with interiors to match, and partnering with globe-trotting DJs The Collyer Twins to showcase the duo living their best bright pink life.

Read more
New Work

Scotch Whisky Association

By Smarts, an MSQ Agency

We’re proud to be working with the Scotch Whisky Association on their new #MadeToBeMeasured responsible drinking campaign – helping to raise awareness of alcohol unit measures, and encouraging consumers to savour Scotland’s iconic national drink.

Read more
New Work

Chessington World of Adventures Resort

By Smarts, an MSQ Agency

Our campaign to launch the new World of Jumanji at Chessington World of Adventures drew on humour and a relatable theme for any parent – high volume excitement – to create one of the UK’s most successful print advertising campaigns.

Read more
New Work

lululemon

By Smarts, an MSQ Agency

We loved working with lululemon Europe and their ambassador, ultra runner Jonny Davies, on his incredible #RunTheLine challenge, which saw him cover the entire 572km London tube map in support of the charity CALM, amplified through a partnership with the iconic All On The Board.