Wieden+Kennedy London

London http://wklondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design

About

Wieden+Kennedy London is a creatively-driven communications agency, part of the independent network of nine W+K offices around the world. Driven to do the best work of our lives with inspiring clients, we’re proud to work with and help build great brands like Nike, Ford, and TK Maxx.

We produce provocative, culturally influential work – reflected in our inclusion in Fast Company’s Most Innovative Company in Marketing and Advertising for the past six years.

We also work hard to create an environment that encourages and supports people of all kinds to do their best and are proud to be named in The Sunday Times’ Best 100 Small Companies to Work For, the UK’s only creative agency to make the list.

W+K London also includes NOT Wieden+Kennedy, our in-house standalone design studio.

And Bodega, our culture-obsessed social-first creative studio.



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BITE Articles

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Thought Leadership

Creativity comes in many forms

BITE rounds up the best creative work of 2024.

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Fuel Your Imagination

Wieden + Kennedy Christmas Fairy raises money for queer bookshop

Creatives at Wieden + Kennedy London have collaborated with interdisciplinary artist Bora to collaborate on a one-off, resin Fairy Christmas Tree Topper.

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Trend

Upwork teams up with NOT Wieden+Kennedy to redesign work

The new visual identity for freelance talent platform Upwork is designed to showcase a world of work that works for everyone.

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Hot Pick

Malibu teams up with Tom Daley for safety campaign

Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance

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Trend

Ford UK leans on social culture with ‘Passenger Princess’ push

Wieden + Kennedy’s ‘Passenger Princess’ campaign uses social media to highlight the unique offering of Ford’s new car

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Thought Leadership

How does Charli XCX's ‘brat’ summer prove the power of authentic social media?

Industry leaders discuss how to maintain authenticity in influencer marketing

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Thought Leadership

Euros 2024 mark a step change in sports storytelling

A roundup of the marketing highs and lows of Euro 2024 so far

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Hot Pick

Old Spice waves farewell to boyhood in coming-of-age parody

The comedic campaign from Wieden + Kennedy positions Old Spice as a milestone marker of growing up

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Hot Pick

Wieden+Kennedy London brings the world of gaming into reality

SeedSaga bridges the gap between the virtual and the real life, enabling gamers to ‘touch grass’

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Trend

Was 2023 the year of a return to comedy for advertising?

Joint’s Algy Sharman shares his favourite funny ads of the year

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Thought Leadership

The Big BITE Christmas advertising round up

The weird, comforting, creative and feel-good festive advertising round up

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Trend

TK Maxx brings festivities to the farm yard

The Christmas campaign showcases the range of festive gifts available for both family and animals

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Thought Leadership

Should the industry be doing more to embrace AI?

How can the industry better embrace the opportunities afforded by AI, while also protecting the unique lens of human-centric creativity?

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Trend

McDonald’s highlights its global place in popular culture

The fast food giant’s As Featured In Menu showcases the multitude of times the brand has been featured in entertainment

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Thought Leadership

The&Partnership scoop UK agency of the year at Gerety Awards

Riff Raff Films were awarded UK production company of the year by the Gerety’s UK jury.

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Voices

“Define people by more than just a job title”

Danni Mohammed, Global Strategy and Transformation consultant, on why people not platforms are the future for the creative industries.

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BITE Focus

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

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BITE Focus

How brands are benefiting from a transformational summer of women’s sport

This year will go down as a watershed for women’s sports and brands are paying attention.

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BITE Focus

The best ads of Christmas 2018

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

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BITE Focus

Christmas Countdown

Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.