Upwork teams up with NOT Wieden+Kennedy to redesign work
The new visual identity for freelance talent platform Upwork is designed to showcase a world of work that works for everyone.
Wieden+Kennedy London is a creatively-driven communications agency, part of the independent network of nine W+K offices around the world. Driven to do the best work of our lives with inspiring clients, we’re proud to work with and help build great brands like Nike, Ford, and TK Maxx.
We produce provocative, culturally influential work – reflected in our inclusion in Fast Company’s Most Innovative Company in Marketing and Advertising for the past six years.
We also work hard to create an environment that encourages and supports people of all kinds to do their best and are proud to be named in The Sunday Times’ Best 100 Small Companies to Work For, the UK’s only creative agency to make the list.
W+K London also includes NOT Wieden+Kennedy, our in-house standalone design studio.
And Bodega, our culture-obsessed social-first creative studio.
The new visual identity for freelance talent platform Upwork is designed to showcase a world of work that works for everyone.
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
Wieden + Kennedy’s ‘Passenger Princess’ campaign uses social media to highlight the unique offering of Ford’s new car
Industry leaders discuss how to maintain authenticity in influencer marketing
A roundup of the marketing highs and lows of Euro 2024 so far
The comedic campaign from Wieden + Kennedy positions Old Spice as a milestone marker of growing up
SeedSaga bridges the gap between the virtual and the real life, enabling gamers to ‘touch grass’
Joint’s Algy Sharman shares his favourite funny ads of the year
The weird, comforting, creative and feel-good festive advertising round up
The Christmas campaign showcases the range of festive gifts available for both family and animals
How can the industry better embrace the opportunities afforded by AI, while also protecting the unique lens of human-centric creativity?
The fast food giant’s As Featured In Menu showcases the multitude of times the brand has been featured in entertainment
Riff Raff Films were awarded UK production company of the year by the Gerety’s UK jury.
Danni Mohammed, Global Strategy and Transformation consultant, on why people not platforms are the future for the creative industries.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
This year will go down as a watershed for women’s sports and brands are paying attention.
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.
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