Getting a streaming service to stand out from the crowd
Amazon Prime Video
The Context
Amazon Prime Video was losing out to noisy competitors like Netflix who were owning the conversation on social.
The Move
Give streaming fans an alternative to the norm by offering them something new and exciting.
The Action
An unskippable mantra of Rebel Entertainment: relaunching Prime Video’s social feeds with a bold new attitude, creating unapologetic content for geeks and pop culture junkies and championing entertaining stories that empower offbeat rebels and quirky underdogs, one episode at a time.
The Impact
In 2022 we over doubled our organic engagement total YoY (+69%) on Instagram with average engagement per post increasing by +59%. We delivered our highest performing post to date through experimentation with more BTS bespoke content with Prime Video British Talent, such as How to Date Billy Walsh. On Twitter, we delivered multiple viral tweets - including this for The Boys - achieving 300k organic engagements.
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Getting a streaming service to stand out from the crowd
How we developed a mantra of Rebel Entertainment to supercharge Prime Video UK’s social channels, helping them stand out as the alternative streaming service.
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