To bring the Always-in approach to life, we worked with Peugeot & TikTok. We created more than 20 original film assets that ran over a 3 month period. With a series of bold and artistic creator led films, we consistently immersed the Peugeot brand in relevant creator communities. The campaign was brought together by an original Peugeot owned track that underpinned all assets.
Read full case study here: https://ads.tiktok.com/business/en-GB/inspiration/peugeot
- 107%
- Increase in Attitudes
- 31%
- Increase in Favorability
- 76%
- Increase in Intent
"Our partnership with Uncovered, SheTalksCars and TikTok has been a resounding success. We were proud as a brand to be the first to deploy TikTok’s ‘Always-in Strategy’ and the exceptional results we’ve seen are testament to Uncovered’s expertise in helping us to embed our brand & product into a range of highly effective content. Together with Uncovered we were able to devise a stream of original creative ideas that ensured continued engagement across the campaign period whilst maintaining consistent touch-points that brought our new brand positioning to life in a truly TikTok native way. The campaign has established a new global standard and our collaborations continue to set new precedents within the automotive category as a whole. As a result we plan to continue investing and pushing the envelope further to achieve even greater success in 2023 and beyond."
Mark Lynch, Head of Marketing Communications Peugeot UK
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Peugeot - Changing perceptions and recruiting the next generation of Peugeot fans at scale on TikTok
20 original films using an "Always-in' strategy to drive 76% increase in intent.
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