"Uncovered’s intricate understanding of social and of the fundamentals of brand growth were a winning combination for BYD. We were able to take our partnership with Euros 2024 beyond static sponsorship and really connect BYD with the fans and the fabric of the tournament. The breadth & variety of concepts and assets kept a broad audience engaged across a sustained period which is evidenced by the strength of the BLS results."
David Glanvill, Head of Paid Media - Europe
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BYD X EURO 2024
BYD was the official mobility partner of EURO 2024. To celebrate, we launched a social-first campaign, collaborating with creators and VFX artists to deliver nearly 100 assets across the UK, France, Germany, Spain and Italy!
