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Smarts, an MSQ Agency

London Smarts, an MSQ Agency

Disciplines

  • Brand strategy
  • Experiential marketing
  • Influencer marketing
  • Public relations (PR)

About

We’re a Global PR & Creative agency.

We build brands to not just show up in culture, but belong there.

Our philosophy is simple: we do work with Cultural Endurance — shaping brands to go the distance, by unleashing clever, creative ideas, with impact that lasts.

We join the dots to create connected, cultural experiences — bringing together brand strategy, media relations, creator marketing, digital and social, content and experiences, creative, and stakeholder and internal communications.

We don’t just grab attention, we keep it. In a world of short-term thinking, our brands refuse to be forgotten.

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Clients

BITE Articles

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Trend

Johnnie Walker targets Après Ski market with Priyanka Chopra Jonas

The global campaign sees the brand partner with Perfect Moment to create a Johnnie Walker Blue Label Ice Chalet bottle with matching carry bag

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Interviews

‘Asking for help is not a sign of weakness’

Greg Jones, European CEO at Smarts, shares how to build enduring cultural connections and successful creative careers

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Thought Leadership

Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?

As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change

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Trend

Smirnoff takes aim at social isolation with culture and inclusion focus

New global campaign from Diageo’s Smirnoff brand takes aim at feelings of disconnection and isolation around the world

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Fuel Your Imagination

Johnnie Walker encourages audiences to keep walking toward a positive future

The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic

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Thought Leadership

Are we seeing a shift from celebrity to community in marketing and what will that mean for the future of marketing endorsement deals?

From the resurgence of the Black Lives Matter movement to the climate crisis, it is no longer hyperbole to declare that business as usual is no longer business at all.