A creative and CX agency that's on the side of real people.
We’re on a mission to put real people back at the heart of advertising.
Adland’s 1% is wrapped up in shiny awards and saving the world. Meanwhile, the other 99%—you know, actual customers—are left behind. At The Ninety-Niners, we’re laser-focused on what really matters: real people, real results, and creative work that works. With our RealLives™ methodology, we dig into real-world insights from real people on every brief. We’re not here to win awards; we’re here to win over your customers.
In this new hidden-camera stunt, we further challenge Brits to put tinned pineapple on their Full English Breakfast. We created our own pop-up café in Manchester where every Full English comes served with a delicious grilled pineapple slice, whether you asked for it or not!
In this new brand campaign, we show how Organix snacks help parents to go with the flow and 'Keep the Good Times Rollin’. It features a cast of “Lil’ Ballers”, toddlers with cool, laid-back attitudes, living their best lives.
To celebrate the launch of Organix new baby meals, we challenged parents to step into their baby’s shoes (and our giant highchair) and try them, alongside competitors. We captured their reactions and the content is being distributed through meta and TikTok with paid support.
If you think pineapple on pizza is a crime, look away now! We launched Dole Tropical Gold canned pineapple by playing with a beloved and sacrosanct national dish – The Full English – in a controversial campaign spanning social media, influencer content and PR.
Our latest work for Organix introduces the 'A-Z of Great Food', which gives parents a fun way to introduce their little ones to a wide range of nutritiously delicious food. The campaign features the foods from the A-Z in fun, Rube Goldberg style stop-frame animations.
Our new content series for Lloyds Bank helps children with Smart Start accounts build financial confidence and independence. We created a series of 5 relatable, down to earth and visually engaging short films for 11 – 15 yr olds, as well as a film for their parents.
Our new campaign for GSMA (the body representing the mobile industry) is helping secure the future needs of mobile over competing technologies. Targeting decision makers within the UN, we’re putting forward both the rational and emotional arguments for mobile and 5G technology.
We have created an online content hub, to help business owners build mental resilience and look after their mental health in trying times. It features written guides, video and written case studies, and a portal to book a free therapeutic coaching session with a MHUK specialist.
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