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IMA

Leeds https://ima.global/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Digital
  • Media planning & buying

About

Informed by human behaviour. Fuelled by creativity. Connected by data, media and digital. We are IMA. A people-first marketing agency. Building brands for real people. That live and last in the real world.

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Real Talk - episode six

Steven Sambooks, Creative Strategy Director at global media platform Teads, calls BS on current methods of establishing creative and media effectiveness. Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns. Download to read our five key takeouts…
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Real Talk - episode five

Pregnant Then Screwed's , Lauren Fabianski, calls BS on adland initiatives for working parents not resulting in significant change. The conversation discusses how working parents can be supported in adland, the importance of flexible working, and how it’s important to ensure audiences are represented in the makeup of a business. Download to read our five key takeouts…
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Real Talk - episode four

IPA Lead , Josh Krichefski, calls BS on the perception that London is the heart of adland. This perception has led to the belief that only in the capital can you find the best agencies or build a great career. But Josh believes London’s role is overblown, and that great talent can be found across the country. IMA’s Global Client Director Imogen Blackwood also joins the discussion. Is now the age of the regional agency? Download to read our five key takeouts…

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Real Talk - episode three

ITV's Business Development Director and all-round media expert, Jason Spencer calls BS on the death of linear broadcast TV. Adland has been signalling its demise for a good few years now. But for Jason, this belief is all down to lazy and inaccurate reporting. It’s a continuing debate in our industry, can Jason put it to bed? Download to read our five key takeouts…
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Real Talk - episode two

Parallax Founder and AI expert James Hall calls BS on the perception that AI will replace jobs in the creative industry. In the second instalment of Real Talk, James joins Alex and Nickii to combat the scaremongering that often happens in adland when it comes to AI. People have speculated that AI is out to take peoples jobs, and James thinks that’s BS. Download to read our five key takeouts…
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Real Talk - episode one

Our debut episode of Real Talk features best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space. This provocative episode delves into the bias we often see in the marketing world, where terminology to describe female leaders differs to their male counterparts. So what did we learn from this outspoken duo? Download to read our five key takeouts...
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How can your brand benefit from partnerships marketing?

Why do brand partnerships matter, and how can your brand benefit from partnerships marketing? We’ve outlined four key benefits...
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FMCG Brand Experience

Our FMCG Growth Director, Jess Kaye, speaks on the art of creating an ecosystem around the brand and path to purchase.
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The Closet Undergrad

Our Head of Activation – PR, Social and Content, Caroline Gill, reflects on how she ‘made it’ in marketing without a degree.
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Is this real?

Our Concept Senior Account Executive, Ella Bradley, takes a closer look at the content making waves on social.

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