Informed by human behaviour. Fuelled by creativity. Connected by data, media and digital. We are IMA. A people-first marketing agency. Building brands for real people. That live and last in the real world.
How advertising mirrored the month of innovation and creativity
Fast fashion cycles and social media pressures sit at odds with sustainable practices
Simon Long, Global Executive Creative Director at IMA, on how quiet time is conducive to creative thinking.
Leading with lived-experience can provide brands with a competitive advantage
The ‘Real Talk’ series is designed to cut through the noise with honest conversations
IMA-Home’s Leah Groom shares how trying new things takes bravery but is essential for creativity
Sam Fearnley on how IMA-HOME have put focus on culture and people
Industry leaders have their say on the AI revolution
IMA-HOME and Tommy Hilfiger embraced CGI for the relaunch of the New York Puffer Jacket in FW 23
Report reveals the UK marketing industry ended 2023 on a high, recording the strongest growth for a decade.
Mike Silver explores the importance of culture no matter the scale
We asked industry leaders how the industry can ensure that culture is more than just an empty buzzword
Age related marketing continues to split opinion amongst brands and agencies.
For National Inclusion Week IMA-HOME’s Alex Uprichard outlines the importance of living and breathing inclusivity
How can the industry better embrace the opportunities afforded by AI, while also protecting the unique lens of human-centric creativity?
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
Curious teams are the most creative
The agencies have all signed up to support the free creative schools platform launched last year
How branding is helping to carve out a new unique identity for Women’s Football
In times of crisis brands must find ways to create authentic connections with consumers
Is it time that the industry gets more honest about what it takes to create genre-defining work?
IMA-HOME’s Adam Reynolds on how nonsensical ad talk can alienate consumers and show brands to be out of touch
How to make returning from work after maternity leave a better experience for all
How can brands stand out in a fragmented media landscape during such an iconic advertising moment
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