IMA

Leeds

Made of different stuff.

Real truth

Soft drinks brand Rubicon wanted to celebrate its distinctive flavour range this summer as part of the ‘Made of Different Stuff’ campaign.

Real connection

To highlight the range of unique flavours, it only felt right to have a billboard ‘Made of Different Stuff’. So, we created a fully recyclable 96 sheet made from 5000 Rubicon cans. The eye-catching piece of OOH was part of a wider multi-media campaign featuring BVOD, Online Video and Social.


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A 96 sheet made from a whopping 5000 Rubicon cans.

We created an eye-catching, fully recyclable 96 sheet made from 5000 Rubicon cans.

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IMA

+44 (0)113 275 3912 [email protected]