We’ve been working with Foot Locker Europe for over 2 years as their digital AOR with a focus on TikTok – making best-in-class, fit-for-platform content against an always-on strategy.

The Challenge:

Get potential customers with a focus on gen z, to follow and engage with Foot Locker social (ultimately resulting in purchase consideration) by creating progressive, authentic and engaging content featuring products.

Foot Locker wanted us to create and grow their TikTok page from scratch, whilst also continuing to grow their existing Instagram and Facebook pages. With a focus on TikTok, Foot Locker wanted us to create best-in-class, fit-for-platform content against an always-on strategy that would allow us to cut through the noise of our competitors and other brands on the platform.

Our Approach:

As a part of this strategy, we tapped directly into sneaker culture in trends by showing a more playful side of the brand. Who better to represent Foot Locker than our Stripers, the in-store employees who act as our Creators. Their authentic knowledge of the brand and culture gives content a place to shine, allowing the brand to stake a claim in the larger sneaker culture. Our crafty approach to production sees us briefing Stripers on a rolling basis with a trend-based one-pager. Our Stripers turn this content around within two days, with edits and amends managed in-house to create smooth & speedy rolling asset delivery. It’s our way of crafting content that doesn’t require us to have a complex, costly shoot. 

As well as Stripers, we work with well-known creators to give us the content created by TikTok experts themselves. By using a mix of creators with their own style and flair, our feed is the perfect mixture and balance of all things TikTok and streetwear, to keep it interesting and make sure that no day is ever the same content. Our approach to this has us identifying the Creators based on monthly reports of what is working well/trending on the platform and tying it in with a one-pager brief for them to take away and make their own.