Bartle Bogle Hegarty (BBH) is one of the world’s most famous creative agencies. Founded in London in 1982, we now also have offices in New York, Ireland, Stockholm, Mumbai, Singapore and Shanghai. Our logo, the black sheep, represents the power of difference – because when the world zigs, we zag. This BBH thinking, combined with our care, craft and magic, has made Tesco £2.3bn in the last 5 years and made Audi £2bn in the last 3. It's how we invented lines like Vorsprung durch Technik for Audi, Keep Walking for Johnnie Walker and The Web Is What You Make Of It for Google – and why we are IPA Effectiveness Agency of the Year.

Here are BBH's founding principles which have been a part of our DNA since 1982:

1. THE POWER OF CREATIVITY AND THE PRIMACY OF THE IDEA.
2. ENCOURAGING IDEAS FROM ANY SOURCE.
3. THE RIGHT OF EVERYONE TO BE LISTENED TO.
4. THE FUNDAMENTAL IMPORTANCE OF EFFECTIVENESS AND ACCOUNTABILITY.
5. PROCESSES THAT LIBERATE CREATIVITY.
6. CLIENT RELATIONSHIPS THAT ENCOURAGE EQUAL STATUS, ALLOWING BEST ADVICE.
7. AN ORGANISATION WITHOUT POLITICS.
8. PROVIDING OPPORTUNITY, STIMULATION AND CONSIDERATION TO ALL WHO WORK WITH US.
9. THE NEED FOR HONESTY, DECENCY AND INTEGRITY IN ALL THAT WE DO.
10. THE OBLIGATIONS THESE BELIEFS PLACE UPON US.

To be the best agency, not the biggest. To produce the most creatively driven communications that build our clients brands in the most effective way possible.