Bartle Bogle Hegarty (BBH) is one of the world’s most famous creative agencies. Founded in London in 1982, we now also have offices in New York, Ireland, Stockholm, Mumbai, Singapore and Shanghai. Our logo, the black sheep, represents the power of difference – because when the world zigs, we zag. This BBH thinking, combined with our care, craft and magic, has made Tesco £2.3bn in the last 5 years and made Audi £2bn in the last 3. It's how we invented lines like Vorsprung durch Technik for Audi, Keep Walking for Johnnie Walker and The Web Is What You Make Of It for Google – and why we are IPA Effectiveness Agency of the Year.
BITE rounds up the best creative work of 2024.
From Disney’s loveable Octopus, to Boots’ majestic Mrs Claus, 2024 was a festive ad season to remember for all the right reasons.
The BITE festive ad round up shows the enduring power of emotional storytelling in advertising.
The campaign from BBH London gets audiences into the festive spirit, whilst raising money for Trussell and FareShare.
The ‘Icons’ campaign from BBH takes a strip-backed approach to spotlight the retailer's quality food offering
How advertising mirrored the month of innovation and creativity
Authentic, at times messy communications is striking a chord with consumers tired of perfection
The campaign taps into the ‘rate my meal deal’ trend and celebrates the array of options at Tesco
F&F launches its homeware collection with garments from award-winning designer Thomas Bird
The Openness Medal campaign is designed to celebrate those who face challenges and open up about failure
A roundup of the marketing highs and lows of Euro 2024 so far
The new campaign from BBH drums up support for the England team ahead of Euro 2024.
‘It Pays to be Connected’ reaches consumers with relatable circumstances
The partnership will explore the link between workforce diversity and marketing effectiveness.
As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change
The ‘Second Skin’ project saw the agency turn the employee handbook into a rain coat
Warner brings together an all star female cast to judge creative work through the female lens in advertising
The new campaign from BBH highlights how the festive period can bring people together
Age related marketing continues to split opinion amongst brands and agencies.
The boundary-breaking campaign shines a light on some of the lesser-known side effects of cancer treatments.
Learnings from IPA EffWorks Global 2023
The campaign from BBH shines a light on the new season of Barclays Women’s Super League
The comedic new spot from BBH parodies billionaire football club owners ahead of the new season
The latest campaign for Audi showcases the life and artistic progress of Jorja Smith
The competition ‘Differently Does It’ has been supported by Audi and aims to promote upcoming talent
Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.
Can Cannes really drive change? A look back on the winning work and key themes from the festival.
The brand is helping customers spend less with no EU roaming fees
The campaign from BBH focuses on the famous flame-grill lines on every Burger King Whopper patty
The film from BBH celebrates the bad jokes, dad dancing and quirky habits we’d miss if they weren’t around
The new humorous campaign from BBH sees the brand poke fun at life’s stumbles
The floating Whopper shows the extreme lengths the Whopper will go to in order to reach a flame
The stunt from Ribena and BBH follows the launch of the ‘Chin Up’ advertising campaign.
The latest ‘Have you had yours?’ campaign from BBH retells the classic tale
The digital billboard reveals meals as the sun goes down inspired by Iftar
The new campaign from BBH highlights that showing consumers that you are on their side is business critical.
Bartle Bogle Hegarty makes use of DeepScreen™ technology to create a dynamic horse racing billboard
In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.
The #FAOCEO LA-based mobile billboard campaign urged the world’s top CEO’s to invest in the mental well-being of survivors of terrorism, domestic violence, war, and genocide
The charity’s 50th-anniversary campaign highlights how advancements in technology are being weaponized against women
The automotive brand is teaming up with Mental Health UK to urge people to bring the shutters down on overworking and #DownTools
Chefs in Schools has partnered with BBH London to promote a healthier future for children
Intern-led campaign highlights the strength of transparency and honesty in business communications.
Tesco's ad embodies the compassionate collaboration we’ve seen take place between businesses over the last year, as competitors have realised that as one rises, so too does the whole.
With lack of consumer trust a key issue for banking brands, this campaign sets out to change brand perception by demonstrating just how much it can do for each individual consumer.
In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.
After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.
The campaign is an uplifting reminder that businesses can step up to support the fight to end child hunger in the UK.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.
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