BBH London

London www.bartleboglehegarty.com

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

Bartle Bogle Hegarty (BBH) is one of the world’s most famous creative agencies. Founded in London in 1982, we now also have offices in New York, Ireland, Stockholm, Mumbai, Singapore and Shanghai. Our logo, the black sheep, represents the power of difference – because when the world zigs, we zag. This BBH thinking, combined with our care, craft and magic, has made Tesco £2.3bn in the last 5 years and made Audi £2bn in the last 3. It's how we invented lines like Vorsprung durch Technik for Audi, Keep Walking for Johnnie Walker and The Web Is What You Make Of It for Google – and why we are IPA Effectiveness Agency of the Year.



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Clients

BITE Articles

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Thought Leadership

All I want for Christmas is more ads

The BITE festive ad round up shows the enduring power of emotional storytelling in advertising.

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Trend

Tesco taps into joy and nostalgia to feed Christmas spirit

The campaign from BBH London gets audiences into the festive spirit, whilst raising money for Trussell and FareShare.

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Hot Pick

Tesco replaces its logo to champion quality and craft

The ‘Icons’ campaign from BBH takes a strip-backed approach to spotlight the retailer's quality food offering

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Thought Leadership

Fashion Week SS25 round up

How advertising mirrored the month of innovation and creativity

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Thought Leadership

In a world of AI overwhelm is lo-fi social here to stay in fashion communications?

Authentic, at times messy communications is striking a chord with consumers tired of perfection

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Hot Pick

Tesco celebrates the cultural phenomenon of the meal deal

The campaign taps into the ‘rate my meal deal’ trend and celebrates the array of options at Tesco

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Fuel Your Imagination

F&F fuses fashion and home

F&F launches its homeware collection with garments from award-winning designer Thomas Bird

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Fuel Your Imagination

Samsung champions athletes that open up

The Openness Medal campaign is designed to celebrate those who face challenges and open up about failure

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Thought Leadership

Euros 2024 mark a step change in sports storytelling

A roundup of the marketing highs and lows of Euro 2024 so far

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Fuel Your Imagination

Paddy Power says England is Europe’s favourite

The new campaign from BBH drums up support for the England team ahead of Euro 2024.

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Hot Pick

Tesco Mobile and BBH London use humour to showcase the network’s connectivity

‘It Pays to be Connected’ reaches consumers with relatable circumstances

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Thought Leadership

Effie UK teams with Creative Equals to explore the link between diversity and effectiveness

The partnership will explore the link between workforce diversity and marketing effectiveness.

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Thought Leadership

Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?

As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change

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Fuel Your Imagination

BBH Singapore redefines employee experience with wearable values

The ‘Second Skin’ project saw the agency turn the employee handbook into a rain coat

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Voices

McCann London’s Regan Warner becomes Jury president for Gerety Awards

Warner brings together an all star female cast to judge creative work through the female lens in advertising

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Trend

Tesco turns sullen teen into a Christmas tree

The new campaign from BBH highlights how the festive period can bring people together

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Thought Leadership

Are agencies and brands guilty of unfairly stereotyping Generation Z?

Age related marketing continues to split opinion amongst brands and agencies.

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Voices

GIRLVSCANCER campaign gets candid about cancer and sex

The boundary-breaking campaign shines a light on some of the lesser-known side effects of cancer treatments.

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Thought Leadership

'Better challenge and better measure for better results’

Learnings from IPA EffWorks Global 2023

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Fuel Your Imagination

Barclays lights up HQ with Women’s Super League stars

The campaign from BBH shines a light on the new season of Barclays Women’s Super League

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Fuel Your Imagination

Paddy Power pokes fun at billionaire takeovers

The comedic new spot from BBH parodies billionaire football club owners ahead of the new season

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Trend

Audi and BBH bring progress to life to promote electric car

The latest campaign for Audi showcases the life and artistic progress of Jorja Smith

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Voices

BBH marks its 40th year with the launch of a global short film competition

The competition ‘Differently Does It’ has been supported by Audi and aims to promote upcoming talent

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Trend

Tesco and BBH launch ‘The Christmas Party’

Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.

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Thought Leadership

Marketing lessons from this year’s Cannes Lions

Can Cannes really drive change? A look back on the winning work and key themes from the festival.

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Fuel Your Imagination

Tesco Mobile’s summer campaign from BBH pokes fun at Brits abroad

The brand is helping customers spend less with no EU roaming fees

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Fuel Your Imagination

Burger King puts the frame grill lines at the heart of its new campaign

The campaign from BBH focuses on the famous flame-grill lines on every Burger King Whopper patty

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Voices

Prostate Cancer UK shares an Ode to Dads in the run-up to Father’s Day

The film from BBH celebrates the bad jokes, dad dancing and quirky habits we’d miss if they weren’t around

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Fuel Your Imagination

“Chin up!” Ribena campaign makes light of life’s awkward moments

The new humorous campaign from BBH sees the brand poke fun at life’s stumbles

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Fuel Your Imagination

Burger King Whopper goes to extreme lengths to find a flame in new spot by BBH

The floating Whopper shows the extreme lengths the Whopper will go to in order to reach a flame

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Fuel Your Imagination

BBH and Ribena build Harry and Meghan their own balcony

The stunt from Ribena and BBH follows the launch of the ‘Chin Up’ advertising campaign.

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Hot Pick

Weetabix turns the tables on the Three Little Pigs

The latest ‘Have you had yours?’ campaign from BBH retells the classic tale

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Voices

Tesco and BBH mark the month of Ramadan with out-of-home campaign

The digital billboard reveals meals as the sun goes down inspired by Iftar

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Trend

Tesco Mobile tackles cost of living crisis in new campaign

The new campaign from BBH highlights that showing consumers that you are on their side is business critical.

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Fuel Your Imagination

Coral brings the races to Piccadilly Circus

Bartle Bogle Hegarty makes use of DeepScreen™ technology to create a dynamic horse racing billboard

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Thought Leadership

How do you plan to elevate women in 2022?

In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.

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Fuel Your Imagination

BBH and the Jiyan Foundation for Human Rights urge CEO’s to invest in mental health

The #FAOCEO LA-based mobile billboard campaign urged the world’s top CEO’s to invest in the mental well-being of survivors of terrorism, domestic violence, war, and genocide

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Voices

BBH and Refuge spotlight tech abuse to mark 50 Years of Refuge

The charity’s 50th-anniversary campaign highlights how advancements in technology are being weaponized against women

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Trend

Volkswagen takes aim at overworking in new campaign from BBH

The automotive brand is teaming up with Mental Health UK to urge people to bring the shutters down on overworking and #DownTools

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Hot Pick

‘Give a Sausage’ campaign highlights the importance of better meals in schools

Chefs in Schools has partnered with BBH London to promote a healthier future for children

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Fuel Your Imagination

BBH bursts the LinkedIn success bubble with #OurImposterStories campaign

Intern-led campaign highlights the strength of transparency and honesty in business communications.

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Hot Pick

Tesco encourages shoppers to get back to the pubs

Tesco's ad embodies the compassionate collaboration we’ve seen take place between businesses over the last year, as competitors have realised that as one rises, so too does the whole.

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Hot Pick

Barclays encourages people to take control of their finances

With lack of consumer trust a key issue for banking brands, this campaign sets out to change brand perception by demonstrating just how much it can do for each individual consumer.

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BITE Focus

It’s the most wonderful time of the year

In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.

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Hot Pick

For Tesco, there’s no naughty list this year

After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.

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Hot Pick

Heinz and Magic Breakfast partner to fight against hunger in schools

The campaign is an uplifting reminder that businesses can step up to support the fight to end child hunger in the UK.

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BITE Focus

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

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BITE Focus

The best ads of Christmas 2018

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

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BITE Focus

Christmas Countdown

Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.

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Trend

Real Brands For Real People

Adopted a customer-centric approach to marketing

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Trend

Keep It Real-Time