The name is the idea behind the company. Anomaly is a response to the widespread recognition in the industry that “the models are all broken” and “the traditional solutions are all becoming less and less effective.” From the company’s inception, we realised intuitively that, in order to succeed, we needed to create something that was, literally, an “Anomaly” - a deviation from the norm.

Anomaly is home to a unique diversity of talent and skillsets under a single roof; we operate on a progressive and entrepreneurial business model (no timesheets); we focus on creating business solutions, not just ‘ads’; and lastly, we break down traditional silos through how we operate and a single bottom line.

Anomaly is defined by progressive, diverse thinkers looking for something different from the industry ‘status quo’. The restless, the curious, the audacious. Those who want to solve business problems, not just ‘make ads’, and who truly embrace the broadest definition of creativity.

Embracing the broadest definition of creativity. ‘Creativity’ is a powerful force that comes in many shapes and sizes. Advertising is one approach but it has never been enough for us. We create and unleash ideas that are noticed, talked about, and acted upon.

We create brands from scratch, innovate entirely new products, launch platforms to address inequity, create new Intellectual Property for ourselves, and, of course, make some stellar ads.