The name is the idea behind the company. Anomaly is a response to the widespread recognition in the industry that “the models are all broken” and “the traditional solutions are all becoming less and less effective.” From the company’s inception, we realised intuitively that, in order to succeed, we needed to create something that was, literally, an “Anomaly” - a deviation from the norm.
The campaign from Anomaly encourages people to get offline and get together in real life.
How advertising mirrored the month of innovation and creativity
The new campaign created by Anomaly successfully fuses craft and culture
Paris 2024 marked a cultural shift in sports storytelling
The complete rebrand, created by Anomaly, highlights the brand's love of swim culture
The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic
Director of Brand, Marketing & Communications at Cancer Research UK
Ben Moore of Anomaly on building brands in the digital era
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