To celebrate our third year in business, we partnered with our friends, clients and Brooklyn neighbors, Faccia Brutto to create something truly one-of-a-kind: a 30-month barrel-aged Fernet Pianta, crafted exclusively for our clients, collaborators, and closest friends.
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Cushelle repositioned premium toilet paper during the cost-of-living crisis by transforming softness from a functional benefit into a symbol of everyday self-care. Through the “Selfishly Soft” platform and Kenny the Koala, the brand challenged negative perceptions of selfishness,
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Put Tesco at the heart of food conversation on social by leveraging real-time trends and producing content with irresistible appetite appeal. Across strategy, production, and always-on content, we delivered social-first campaigns that kept the brand culturally relevant
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Let the games begin… Blending drama, suspense and style, the campaign brings three striking stings to life, with Cherry the Irish flamingo …
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Publicis London partnered with Cathay Pacific and Bria to launch Artfair, an ethical AI platform empowering artists through licensed styles,…
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'The Nation's Favourite' a new brand platform celebrating the trust earned through over 60 years of improving British homes.
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'Windows. Doors. No Drama.' cuts through the noise with clarity, value and straightforward service, positioning Safestyle as the no-nonsense…
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Creativebrief's latest 'Industry Insights' report focuses the spotlight in on changes in the landscape around social and influencer for brands in 2025 and beyond.
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by Georgie Moreton
In the wake of the Lionesses' historic win, the WSL’s marketing chief opens up about the new era of women’s football and the opportunities for brands.
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Creativebrief research reveals major opportunity for brands to drive marketing impact through cultivating internal cultures of curiosity
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by Nicola Kemp
The free to download report distils the key trends and learnings from Creative Equals' flagship conference.
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Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.
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Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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AI is getting smarter by the minute, but originality is becoming more valuable than ever. The latest social trend of turning exes' texts, awkward WhatsApp chats and old voice notes into AI-generated songs - is proof that the best content still starts with a human insight. The technology might create the output, but the idea comes from a real experience.
Heritage brands are poised for renewed relevance as consumers, fatigued by constant innovation and AI-driven content, seek authenticity, quality, and familiarity. This creates growth opportunities, but also challenges, including rising costs and pressure to evolve. To succeed, brands must balance modern relevance with their core identity—adapting to new audiences and cultural contexts without losing the timeless qualities that define them and drive long-term, sustainable growth.
Temu and Shein’s fluctuating ad spend is driving volatility in digital ad auctions in 2026, especially on Google and Meta. Their sudden shifts impact costs and performance, often misleading advertisers. The blog highlights the need for media buyers to recognise these external factors and adopt more data-led, strategic approaches to avoid misinterpreting results.
Advertising should play a critical role in car sales. For most of us, a car is a big, considered purchase with heavy emotional investment – and we’ve an ever expanding array of alternatives to pick from. It’s the kind of category where you would expect advertising to be working hard to build brands and drive choice. But is it? Hear a perspective from John Crowther, Strategy Director at thirty6.
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