Top 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during January 2025.
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10
Disciplines
Integrated marketing
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11
Disciplines
Integrated marketing
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12New Work
Mira Showers
A new brand platform & integrated campaign for leading shower manufacturer, Mira Showers.The campaign pivots towards emotional storytelling, drawing on the very real & underrated role that showers play in modern life.It has launched across TV,OOH, digital,print & social channels.
By IMA
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18New Work
Sheba
Inspired by the astounding statistic that 1/4 of cat parents are actually allergic to their own pets, our new campaign for Sheba sees 2 characters suffering with horrifically swollen eyes, red itchy skin and sore noses as they outline the lengths that owners go to for their pets.
By AMV BBDO
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20
Disciplines
Advertising/Creative
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22New Work
Current Account Switch Service
Our new work, “Avoid Unwanted Surprises”, is a playful yet relatable reminder that switching accounts with CASS is seamless and stress-free. From blind date disasters to everyday mishaps, this campaign is all about reassuring people that there are no unwanted surprises.
By House 337
Disciplines
Advertising/Creative
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24New Work
Ordnance Survey
‘You’re an outsider, not an insider. Getting outside in winter can be hard but Ordnance Survey have got your back’ This January alongside OS we have been encouraging people to swap indoor exercise for the great outdoors, giving a fresh air perspective to New Years resolutions.
By Walker
Disciplines
Advertising/Creative
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25New Work
Little Santi Designs
Opening conversation around pregnancy loss in an inventive, yet uniquely ownable way, HUNTER devised the #MyLittle... campaign for jewellery brand, Little Santi Designs. Those who suffered a miscarriage shared stories with the hashtag followed by the size their baby grew to be.
By Hunter
Disciplines
Public relations (PR)
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Disciplines
Advertising/Creative
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27
Disciplines
Advertising/Creative
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28New Work
Fork 'n' Film
Tapping into the nostalgia of classic ‘90s films with a foodie twist, HUNTER invited top tier lifestyle media to experience Home Alone, just as Kevin would have tasted it, resulting in press and social coverage, including links to book. Fork n' Film tickets sold out in minutes.
By Hunter
Disciplines
Public relations (PR)
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30New Work
Argos
Think treacherous sofa landscapes, daring cushion climbs, and Trevor on a quest for a lost remote. Directed by the visionary Michael Gracey, our latest 360 campaign captures the Argos spirit perfectly. Trev’s breathtaking quest for an elusive doofer. An epic start to the year!
By T&Pm