Top 30

New Work

Below are the Top 30 most viewed items of new work on Creativebrief.com during October 2024.

1

New Work

TalkTalk

Household objects are brought to life to represent the happiness of a well-connected home.

By T&Pm

Disciplines
Integrated marketing
2

New Work

Uber

The campaign is built on a simple insight: that Londoners’ desire for value, especially when it comes to transport, overrides the British aversion to sharing with strangers. When you split the ride with Uber Pool, you share the cost.

By MullenLowe UK

Disciplines
Advertising/Creative Digital Media planning & buying
3

New Work

Lynx

The campaign goes through the three main stages of quarantine: the initial unknown phase, the awkward phase and finally the challenge of re-emergence into normal life. The ‘Smell Ready’ campaign has been designed to showcase the range of fragrances available from Lynx.

By MullenLowe UK

Disciplines
Advertising/Creative Brand strategy Branding / design Digital
4

New Work

Mentos

The campaign aims to help get people talking in the real world, as Mentos is famous for creating fresh connections. To do that we championed small talk. Why? Because it is small, underappreciated but also very powerful - no connection would start without it.

By BBH London

Disciplines
Advertising/Creative
5

New Work

Argos

The second spot in our new brand campaign for Argos.

By T&Pm

Disciplines
Integrated marketing
6

New Work

Petplan Insurance

Petplan needed to drive awareness and firmly establish itself as the UK’s number one pet insurance provider. The integrated campaign highlights the brand’s understanding the strength of bond between pets and their owners, and the role pet insurance plays for both of them.

By NOW

Disciplines
Advertising/Creative Brand strategy
7

New Work

Lexus International

Shift showcases the extraordinary imagination, craftsmanship, design and engineering behind Lexus.

By T&Pm

Disciplines
Integrated marketing
8

New Work

Lexus

Lexus Europe’s integrated campaign to promote the launch of the New Generation IS 300h model.

By T&Pm

Disciplines
Integrated marketing
9

New Work

Lexus

Swarm is the second project in the Lexus ‘Amazing In Motion’ Global brand campaign series.

By T&Pm

Disciplines
Integrated marketing
10

New Work

Samsung Smart TV

Samsung global campaign to promote their latest Smart TV. ‘Charge’ demonstrates the new state-of-the-art Smart Recommendation technology.

By T&Pm

Disciplines
Integrated marketing
11

New Work

RNIB

Before You Ask’ is part of a wider ‘See The Person, Not the Sight Loss’ initiative, challenging outdated public attitudes and misconceptions of sight loss. At the heart of the campaign are a series of short films aiming to banish myths around sight loss.

By T&Pm

Disciplines
Advertising/Creative Brand strategy Branding / design Creative production Integrated marketing
12

New Work

Lexus

Launching Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour. With a new wave of talented players redefining tennis and its perceptions through hard work and pure passion, Lexus shares many of the same principles - to succeed, you must… Rise To It.

By T&Pm

Disciplines
Advertising/Creative Brand strategy Branded content Branding / design Creative production Digital Digital Media Planning and Buying Integrated marketing Media planning & buying Social Video production
13

New Work

Anchor Tractor Poster

Anchor

By T&Pm

Disciplines
Integrated marketing
14

New Work

Drench

Drench

By T&Pm

Disciplines
Integrated marketing
15

New Work

E45

Relaunching E45, one of the UK's most trusted and iconic brands for Karo Healthcare. The new brand platform ‘THIS IS ME45' has been launched with the aim of helping people feel comfortable in their skin, both physically and emotionally.

By T&Pm

Disciplines
Advertising/Creative Brand strategy Branding / design
16

New Work

Argos

Our Christmas offering for Argos.

By T&Pm

Disciplines
Integrated marketing
17

New Work

Pets at Home

An audience-first content strategy built for the pace of retail. Fuelled by customer data to react to real needs. Delivering hyper-relevant creative content to power growth for the brand.

By T&Pm

Disciplines
Advertising/Creative Integrated marketing
18

New Work

Anchor Video

Anchor

By T&Pm

Disciplines
Integrated marketing
19

New Work

Fire Kills

We have encouraged 3x more people to test their smoke alarm, by creating a behavioural link between the clocks going back.

By VML

Disciplines
Advertising/Creative
20

New Work

Boots

Bags of Joy reignites the magic of the holiday season. It brings into focus the happiness of spending time with friends and family and the wonderful feeling of gifting joy to them, after a year where so many were unable to spend time together.

By VML

Disciplines
Advertising/Creative
21

New Work

Argos

Argos and The&Partnership London launch a content series encouraging Britain to have fun at home and spend some time together during lockdown. The hero film, "Drum From Home", premiered on Britain's Got Talent and features members of the public drumming to 'Gotta Get Thru This'.

By T&Pm

Disciplines
Advertising/Creative Integrated marketing
22

New Work

Chicago Town

Chicago Town tasked Quiet Storm with building its popularity to own the pizza category, so when people think “pizza,” they think “Chicago Town.” Quiet Storm’s "Feed Your Urge" taps into the craving for satisfying pizza. This multichannel strategy reflects their all-in approach.

By Quiet Storm

Disciplines
Advertising/Creative Creative production
23

New Work

The Prince's Trust

The Prince’s Trust believe that every young person has the potential to achieve something in their life.

By T&Pm

Disciplines
Integrated marketing
24

New Work

AXE

To launch AXE’s ‘Fine Fragrance Collection’ in Spain & Latin America, we created a music video in collaboration with DJ and Producer, Bizarapp (known as BZRP), where 3 first dates are all enhanced by the power of BZRP in a fragrance. OOH, activations & social media will follow.

By LOLA MullenLowe

Disciplines
Advertising/Creative Brand strategy Social
25

New Work

Aqua Card

We talked to real existing customers about the their credit journey with Aqua Card, while Deep-Neural-Technology tracked their emotions in real-time and reflected them as glows on surrounding walls. The work is designed to empathise with potential customers and give them hope.

By Mr.President

Disciplines
Advertising/Creative Digital Integrated marketing
26

New Work

Transport for West Midlands

West Midlanders are being given reasons to leave their cars at home and take the bus in a region-wide campaign to change the perception of bus travel, featuring images of real passengers, a billboard covered in tear-off bus tickets, and a film shot in a single take.

By Impero

Disciplines
Advertising/Creative
27

New Work

Chapter Zero

The fact is, there are a hundred business reasons for climate action. And in this campaign, we make those cases. Because it’s not just a moral argument. It’s a business one too. The campaign will run via print ads and a supporting social media campaign.

By Mother London

Disciplines
Advertising/Creative
28

New Work

British Gas

The latest campaign centres around the peace of mind that comes with knowing British Gas is there to quickly resolve any heating or hot water issues. Another way the brand reassures the entire nation that they are the reliable solution to get your day back on track.

By T&Pm

Disciplines
Advertising/Creative Brand strategy Branded content Integrated marketing
29

New Work

Reddit

With over 100k communities about every topic imaginable, there’s a place for everyone – to talk about anything – on Reddit. Including the current state of London’s tote bag hierarchy – a hotly contested topic that made headlines in the Mail Online and The Independent.

By Current Global

Disciplines
Public relations (PR)
30

New Work

Hispano Suiza

An electrifying dynamic launch of one of the most exclusive super cars on planet earth. This year we took Hispano Suiza far beyond a standard car display, bringing the brand to life through luxury experience.

By Collaborate Global

Disciplines
Brand Activation Creative production Experiential marketing

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Top 30

New Work

TalkTalk

Uber

Lynx

Mentos

Argos

Petplan Insurance

Lexus International

Lexus

Lexus

Samsung Smart TV

RNIB

Lexus

Anchor Tractor Poster

Drench

E45

Argos

Pets at Home

Anchor Video

Fire Kills

Boots

Argos

Chicago Town

The Prince's Trust

AXE

Aqua Card

Transport for West Midlands

Chapter Zero

British Gas

Reddit

Hispano Suiza